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Title: Digital Marketing Specialist
Salary: up to £35,000
Location: Cardiff/ Remote
About us
With over 25 years of experience, t2 group is the UKs largest specialist provider of Apprenticeships to the Health and Social Care Sector. We partner with thousands of employers across the country, offering both job security and excellent opportunities for career progression.
Job description
We are seeking a dynamic and creative Digital Marketing Specialist to join our in-house marketing team and take the lead on digital campaigns across paid media, social platforms, and content channels. In this role, you will work closely with and report directly to the Head of Marketing & Communications, ensuring all campaigns align with the companys brand vision and objectives.
Your work will directly influence how the brand is perceived online, contributing to our overall marketing strategy and driving measurable results.
Key responsibilities
Social media & content strategy
- Develop and manage social media strategies across platforms (Instagram, Facebook, YouTube, Snapchat, TikTok)
- Lead all social media initiatives, managing campaigns from start to finish - briefing, creative conception and post-campaign analysis
Plan and schedule multimedia content aligned with brand identity and objectives
Collaborate with designers to optimise the creative customer journey
- Stay ahead of platform updates, emerging trends, and user behaviours
Paid media management
- Manage and optimise paid media campaigns across multiple platforms, including Google Search, Meta, TikTok, Snapchat and others.
- Conduct audience & keyword research, advise on creative requirements, create search ad copy, and drive landing page optimisation to maximise campaign performance and search quality score.
- Monitor campaign performance, implement A/B testing and other optimisation techniques analyse data, and identify opportunities for optimisation and improvement, including ad copy, bidding strategies, and targeting.
Performance & analytics
Monitor and report on performance on a weekly and monthly basis
- Use analytics to extract insights and optimise marketing strategies
- Stay informed on algorithm changes, industry benchmarks, and emerging best practices
Experience
2+ years of experience in digital marketing, PPC, or social media marketing
Hands-on experience with Google Ads, Meta Ads and others
Strong understanding of SEO and website optimisation
Proven success delivering high-ROI cross-channel campaigns
Proficiency in Google Analytics and reporting tools
Experience using HubSpot
Able to interpret and act on performance data
Strong knowledge of organic and paid social media growth strategies
Used to working in a fast-paced environment, you will have excellent time management skills and be adaptable with the ability to prioritise effectively
Sound communication and presentation skills with a high level of attention to detail
Core Skills
Degree in Business, Marketing, Communications, or a related field is preferred but not essential
Genuine passion for Digital Performance Marketing, and desire to grow in your career
Strong understanding of digital marketing principles and content creation tools
Excellent written and verbal communication skills
Strong organisational skills and attention to detail
Self-Starter comfortable with working on your own as well as the ability to work effectively in a team and adapt to a fast-paced environment
If successful, we will ask you to present examples of a case where you have used your skills to grow a brand or increase lead gen for brands/companies you have worked with.
Benefits
25 days annual leave + bank holidays (increasing with length of service)
Christmas & New Year shutdown period
Pension Scheme
Life Assurance Cover
Specsavers Scheme
NUS Discount Card eligibility
Electric Vehicle Salary Sacrifice Scheme
£500 employee referral bonus scheme
Enhanced sick pay & maternity reward vouchers
Employee well-being and assistance programme
Office Hours:Monday Thursday 8:45am 4:45pm, Friday 8:45am 3:30pm
