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Business Development Manager
Cardiff - Hybrid
Yolk Recruitment is supporting a leading digital marketing agency in their search for a Business Development Manager. This is an exciting opportunity for an ambitious sales professional to play a key role in driving new client acquisition and revenue growth across a portfolio of services including social media management, content marketing, paid media, and digital campaigns.
The Role
As Business Development Manager, you'll be responsible for the full sales cycle - from identifying opportunities and building relationships to closing deals and ensuring a smooth handover to the account management team. You'll combine consultative sales skills with a solid understanding of digital marketing solutions to position the agency as a trusted partner for growth.
Key Responsibilities
Revenue Growth & Sales Targets
- Manage the full sales process, from lead generation through to deal closure
- Create and deliver strategies to bring in new clients aligned with the agency's expertise
- Source new opportunities via networking, referrals, prospecting, and events
- Deliver tailored pitches and proposals showcasing digital expertise
- Negotiate contracts and manage pricing strategies to close deals
- Build long-term client relationships to encourage repeat business
- Collaborate with account managers and delivery teams to ensure smooth onboarding
- Stay up to date on digital and social trends, innovations, and competitor activity
- Identify upsell and cross-sell opportunities
- Report regularly on pipeline, forecasts, and target progress
- Analyse performance and suggest improvements
Requirements
- 3-5 years' experience in business development or sales within a digital marketing, media, or agency setting
- Proven track record of meeting and exceeding revenue targets
- Solid understanding of digital and social media services (SEO, content, paid ads, influencer marketing etc.)
- Excellent negotiation, communication, and presentation skills
- Self-motivated, target-driven, and confident in a fast-paced sales environment
- Able to work independently and collaboratively
Preferred:
- Established network within marketing, advertising, or digital-first industries
- Experience selling retainer-based agency services
- Familiarity with digital performance metrics
Benefits
- Basic salary up to 45k
- Commission structure
- Car allowance
- Clear progression and career development opportunities
- Hybrid working
- 20 days holiday + bank holidays + your birthday off
- Regular team events and industry networking opportunities
- Supportive and collaborative environment working with creative specialists
