- Web analytics
- Conversion rate optimisation (CRO) and UX
- SEO performance
- Marketing analytics
- Product performance
- Qualitative user research
- Analyse performance at each stage of the eCommerce funnel β identifying risks and growth opportunities
- Conduct merchandising analysis β understanding which content, placements and strategies drive conversion
- Analyse user behaviour β identifying key interaction patterns and intent signals
- Drive SEO analysis and support optimisation initiatives
- Coordinate conversion experiments and assess their commercial impact
- Leverage qualitative research β including surveys and session recording analysis
- Enhance tracking frameworks (Google Tag Manager) and develop clear, actionable dashboards (PowerBI)
- Google Analytics 4
- SQL & Google BigQuery
- Google Tag Manager
- PowerBI
- SEO & CRO tools (SE Ranking, Symplify, Microsoft Clarity etc.)