Marketing Effectiveness Manager

MARKETING EFFECTIVENESS MANAGER

UP TO 90,000

WEST LONDON

Join an internationally recognized brand as a Marketing Effectiveness Manager. Drive decision-making within the Brand and Marketing department, optimizing marketing investments to increase revenue and enhance the customer experience.

RESPONSIBILITIES:

• Lead a team of 3-6 direct reports.
• Utilize analytics to understand cross-channel marketing effectiveness.
• Measure the impact of global marketing activities to drive business growth.
• Develop marketing mix models and econometrics, implementing insights for marketing strategies.
• Deliver accurate analysis and communicate findings to drive business change.
• Manage diverse projects, collaborating with external consultancies and internal teams.
• Identify improvement opportunities and advocate data-driven decision-making.
• Share best practices and upskill the team.
• Create cross-channel data frameworks for marketing investments and targeting decisions.
• Provide audience insights to inform marketing planning and campaign briefs.

EXPERIENCE:

• Advanced analytical skills.
• Strong data extraction, manipulation, and cleansing abilities.
• Good understanding of marketing mix and experience with various channels.
• Skilled in interpreting complex data and generating actionable recommendations.
• Proficiency in data visualization and storytelling.
• Excellent customer awareness and commercial acumen.
• Strong stakeholder and portfolio management skills.
• Knowledge of Tableau/PowerBI, Adobe Analytics.
• Proficiency in SQL, Python, R.
• Strong leadership and people management abilities.
• Preferred experience in various marketing channels.

BENEFITS:

• Competitive salary (80,000 to 90,000) + Bonus + Benefits.
• Robust pension plan.
• Healthcare coverage.
• And more!

HOW TO APPLY:

Submit your application below.