Head of Sales and Marketing

Head of Sales & Marketing

Location: Darwen (National travel required)

Working Hours: 9am – 5pm

Salary: £60,000 plus bonus

About the Company

Our client is a long-established and successful organisation operating within the insurance claims management sector, authorised and regulated by the FCA. As well as managing end-to-end property insurance claims on behalf of policyholders, we have grown a national franchise network delivering our proven business model across the UK. They are committed to continued brand elevation, market expansion, and strengthening our strategic partnerships with insurers, brokers and associated referral partners.

Purpose of the Role

To lead and develop the Sales & Marketing strategy to significantly increase brand recognition, market share and high-quality referrals. The Head of Sales & Marketing will play a pivotal role, while supporting the commercial success of the nationwide franchise network. This role will develop insight-led campaigns, broker / insurer relationship strategies, and drive the performance of both the central marketing function and the network’s local business development activity.

Key Responsibilities

Strategic Leadership

• Develop and implement the company’s UK-wide Sales & Marketing strategy aligned to business growth objectives.
• Lead brand positioning to establish the company as a recognised consumer-trusted brand in the property claims sector.
• Represent Sales & Marketing at Senior Management Team level, contributing to strategic plans, budgeting, risk management and commercial priorities.
• Ensure all marketing and promotional activity reflects FCA regulatory requirements and compliant customer communications standards.

Business Development & Relationship Growth

• Strengthen and expand relationships with insurers, brokers, loss assessors and professional referral networks.
• Identify and secure new high-value referral partnerships and commercial opportunities.
• Provide strategic leadership, coaching and direction to franchisees in developing their local business development activity.
• Introduce and monitor processes for lead quality, referral conversion, and performance measurement.

Marketing Leadership

• Oversee brand, digital, PR, content, and communications strategy to maximise audience reach and trust.
• Ensure the consistent and compliant use of brand identity across the entire franchise network.
• Drive insight-led marketing: market segmentation, competitor analysis, consumer journey mapping and messaging refinement.
• Deliver targeted campaigns to increase both national inbound enquiries and local franchise lead generation.

Sales Performance Management

• Lead and develop a high-performing Sales & Marketing team with clear KPIs, accountability and professional development plans.
• Introduce robust performance dashboards and reporting tools to track pipeline, conversion, ROI and cost of acquisition.
• Work with Finance and Operations Directors to forecast revenue, monitor margins and contribute to commercial decision-making.

Franchise Support & Network Growth

• Develop marketing and sales training programmes for franchisees (onboarding, ongoing development, coaching).
• Drive adoption of CRM, reporting systems and lead management processes across the network.
• Support Franchise Recruitment activity in collaboration with Managing Director, ensuring brand reach supports network expansion.

Qualifications, Experience & Skills

Essential

• Senior Sales & Marketing leadership experience, ideally within insurance, financial services, or a regulated environment.
• Demonstrable success in growing brand presence and demand generation at national scale.
• Strong track record of building and managing strategic commercial partnerships.
• Experience coaching teams and/or distributed networks to achieve consistent standards.
• Strong analytical mindset with ability to interpret data, market insight and financial information.
• Excellent verbal and written communication skills, confident influencing at Senior and Director level.

Desirable

• Experience working with or supporting franchise networks.
• Experience leading brand repositioning or national awareness campaigns.
• Understanding of claims management processes or property/insurance supply chain sectors.

Personal Attributes

• Dynamic, highly motivated and commercially astute.
• Innovative thinker who brings new ideas, energy and pace.
• Collaborative leadership style, able to bring people with them.
• Customer-centric with commitment to quality, fairness and fair customer outcomes.
• Confident, strategic and resilient with the ability to deliver results.

Performance Indicators / Success Measures

• Increased national brand awareness and inbound enquiry volume.
• Growth in insurer / broker referral partnership activity.
• Improved franchise lead generation, sales conversion and turnover.
• Consistent brand presentation and compliant messaging across the network.
• Sales & Marketing team performance, retention and engagement.

If you would like to apply then please email your CV to (url removed)  or call Jade on (phone number removed)

Closing date is 11.12.2025 - Please note this could change subject to suitable applications

Hawk 3 Talent Solutions are acting as an employment agency on behalf of its client.

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Hawk 3 Talent Solutions are committed to the selection, recruitment and development of the best people, basing judgements solely on suitability for the job. Whilst we endeavour to respond to all applications individually, due to high volumes, this is not always possible. Thank you for your interest in this role and we look forward to working with you in the future