Digital Paid Media Specialist

Job Title: Digital Paid Media Specialist

Location: Doncaster

Job type: Full time, Permanent

Pay: Up to £45,000

Hours: Monday to Friday 9:00am - 5:30pm

Benefits Package

• Flexible working available.
• Generous annual leave
• Company Pension
• Career progression
• Subsidised on-site parking

1. Are you an enthusiastic Digital Paid Media Specialist that can plan, develop, and execute our paid media campaigns to achieve our commercial targets?
2. Are you a results-driven individual looking to grow leads by developing, implementing, and managing high-performing PPC campaigns across multiple platforms?

As a Digital Paid Media Specialist, you will be required to:

• Plan, execute, and optimise PPC campaigns across Google Ads, Microsoft Ads, and Meta for Business, with a focus on lead generation.
• Monitor, analyse, and report on campaign performance, making data-driven decisions to maximise ROI.
• Deliver clear, accurate, and insightful channel reporting to stakeholders.
• Keep informed of market trends and competitor activity to identify growth opportunities.
• Collaborate closely with the wider marketing team to develop compelling ad creatives and messaging.
• Partner with the Head of CRO to design and test landing pages that improve conversion rates and quality scores.
• Champion a culture of A/B testing to continuously improve campaign performance.
• Stay up to date with industry trends, platform updates, and digital marketing best practices to ensure our campaigns remain innovative and competitive.

The ideal candidate will be:

• 2+ years of hands-on experience managing digital paid media campaigns in a growth-focused environment.
• Proven success working within a target-driven sales or trading context.
• Strong knowledge and experience with Google Ads bid strategies and campaign automation tools.
• Track record of using data analysis to inform and drive optimisation decisions.
• Experience managing paid media budgets across multiple channels.
• Desirable: Agency-side experience
• Desirable: Familiarity with programmatic display advertising.
• Desirable: Experience using SA360/CM360 and business intelligence tools such as Power BI or Tableau.

Key Skills & Competencies

• Proficient in Google Ads, Microsoft Ads, and Meta for Business.
• Experience with Performance Max and demand generation campaigns.
• Skilled in A/B and multivariate testing methodologies and statistical significance analysis.
• Comfortable working within a compliance-driven environment.
• Understanding of tag management and UTM tracking (desirable).
• Strong analytical and logical thinking, with the ability to communicate complex findings clearly through written and verbal channels.

Call us today on (phone number removed), to discuss this position.