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Rewards and Benefits
- Permanent career opportunity
- Excellent company culture
- Joining a highly successful and expanding business
- An opportunity to help develop, shape and implement your own marketing department
- Working with a very supportive director
- A varied, exciting and challenging new role
MTrec’s Client Opportunity
Our client is an established and highly successful group based in Durham, with a growing national presence.
They are now looking for an experienced Marketing Manager, to work closely with one of their directors to develop and implement a new marketing function within the business. You will play a key role in developing the infrastructure, processes and overall marketing strategy and plans, to make a real meaningful and long-term impact in the business.
The role you will be doing
- Support the director in developing the marketing function of the business.
- Develop and optimise the group website.
- Leading and managing daily operations of the Marketing Department.
- Plan and implement marketing campaigns that drive engagement, leads, and customer loyalty.
- Develop, refine and execute an annual marketing strategy including overseeing the evolving digital marketing strategy
- Analyse, interpret, and report on the effectiveness of marketing activities to ensure continuous improvement
- Elevate the company presence and reputation.
- Craft compelling content across various formats including press releases, news articles, email campaigns, editorial pieces and brochures
- Interpret technical data into clear, impactful marketing materials tailored to target audiences
- Conduct competitor analysis to inform strategies and ensure competitive
- Build and maintain strong relationships with stakeholders, including external press contacts.
- Oversee and drive engagement with the internal marketing platform to ensure effective internal communication
- Negotiate contracts with stakeholders as needed, such as buying and selling advertisement space
- Serve as the lead advocate for the company’s ambassador programme, driving community engagement initiatives
- Travel throughout the region to their various sites.
About You
- Previous marketing management experience, with the ability and clear track record to help develop a marketing function and implement strategy and plans.
- Degree in marketing or equivalent would be advantageous
- Excellent social media and copywriting skills.
- Strong understanding of web content, SEO, and user experience.
- Creative approach with the ability to work under pressure and to short timescales
- Strong copy writing experience, with excellent oral and written communication skills
- The ability to manage multiple projects/tasks simultaneously
- Have a strong understanding of effective marketing communications using current and emerging technologies
- Excellent commercial negotiation skills
- Team player who can lead and inspire
- In front of camera presentation skills
- Experience of customer service tracking metrics
- Video creation / presentation and some photography
