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PPC Specialist
£30,000 – £35,000 P/A
Chandlers Ford
Full Time | Office Based | Permanent
TS Group is a growing group of businesses with a strong presence in the UK and the GCC. We operate across process equipment, healthcare solutions, recruitment, and online sales, supporting a wide range of sectors.
As the group’s goals continue to grow, we are seeking a PPC Specialist to manage, optimise and report on existing Google Ad campaigns as well as plan, research and launch new campaigns. There are a variety of businesses within the group, this PPC Specialist will need experience in running campaigns for eCommerce and B2B Businesses.
In return, the salary on offer is a basic between £30,000 – £35,000 P/A depending on experience, as well as various company benefits including 25 days plus bank holidays annual leave, pension, free parking and bi-annual company social events!
This is a full time, permanent role working Monday to Thursday 8.30am - 5pm & 8.30am - 4.30pm Friday.
The PPC Specialists responsibilities would include:
- Campaign Planning, Strategy, & Launch – Conduct extensive keyword research and study competitors’ strategies.
- Campaign Management – Oversee and Optimise existing campaigns to ensure they are performing effectively
- Performance Analysis - Tracking KPI’s, analysing campaign data and using it to provide insights and suggestions for improvement
- Budget Management – Allocating ad budgets to maximise return on investment
- Tracking – Set up effective tracking tags to collect important click/conversion data
- Stay Updated – Keep up-to-date with the latest trends, best practices and platform updates within PPC.
Experience:
- Experience running/optimising campaigns independently
- Strong written and verbal communication skills
- Proven experience in growing sales and generating leads with PPC
- Improved ad performance for eCommerce and B2B businesses.
- Confident in handling large budgets for multiple businesses
- Experience with A/B testing and using analytical data to make informed decisions
Desirable Skills
- Experience using Ahrefs/SEMRush for keyword research
- Familiar with Salesforce/Pardot
- Experience with LinkedIn & Meta Ads
- Able to use Google Analytics
- Understanding of landing page optimisation
