Marketing Manager

SCHEDULE A: Job Description

JOB TITLE: Marketing Manager

REPORTS TO: Group Managing Director

DEPARTMENT: Marketing - On site role

LOCATION: Penta Consulting Ltd, Oaks House 16-22 West Street, Epsom, Surrey KT18 7RG

ABOUT PENTA CONSULTING LTD

'We provide technical resource to enable a digital world’

Penta Consulting Limited was established in 1998 with a focus of providing contract, permanent and managed solutions to our clients. The business’s fundamental strategy focus is within the IT & Telecoms sector where we work with leading network vendors, mobile operators, managed solutions provider, system integrators and enterprise clients. Our partner approach has led to working within excess of 140+ countries around the world and has created multiple hub offices to enable compliant operations within region.

JOB PURPOSE:

To create a new and improved strategic marketing campaign for Penta Consulting, specifically focusing on our client marketing, social media communication and branding and reviewing content on the Company website.

KEY STAKEHOLDERS

Executive management team, legal, operations, auditors, external clients and contracts team

DUTIES AND RESPONSIBILITIES

Build the marketing strategy with plans on how this will be implemented to ensure the business has an optimised online presence, with a focus on website management and social media.

• Take ownership of the overall marketing strategy, guiding the planning and implementation of marketing initiatives
• Translate sales and commercial goals into a comprehensive marketing plan that aligns with organisational objectives
• Maintain a consistent and coherent brand identity across all communication channels for enhanced brand recognition
• Establish clear and efficient marketing processes to facilitate decision-making, reporting and approval for all activities
• Develop, implement and measure online and offline marketing plans which maximise business opportunities for the company and drive the company’s annual growth
• Responsible management and implementation of the company social media strategy.
• Design and production of all marketing materials for internal and external use, including brand guidelines
• Review and rebuild of the company website; making corrections where required, reviewing relevance of pages. Ongoing maintenance and updates of website
• Improve and create highly impactful slide decks for each business area as well as managed services and generic company pitch deck
• Present a content strategy that creates an interest in Penta for clients, candidates and future employees on social media including, but not limited to, Twitter, LinkedIn, Facebook and Instagram
• LinkedIn - create a strategy to grow the number of followers (clients, candidates and potential employees) of the Penta brand by creating blogs for each vertical market (ghost writing relevant technical data type articles around cyber security, DevOps, EPas, AI for example) and create a strong LinkedIn platform to promote all verticals and candidate attraction for each vertical market area.
• Use the LinkedIn platform to push the Penta success factors for example the Cisco partnership and the Queen’s award and promoting our presence in support of the local community, as well as our award in South Africa
• Ad hoc projects as directed by senior management

EXPERIENCE / QUALIFICATIONS:

• Solid experience of content marketing and increasing brand recognition
• Manage and create content for LinkedIn, Facebook, Instagram & Twitter
• Proven statistical increase in growth, engagement and social awareness of Company LinkedIn profiles
• Excellent content creation experience for social media blogs / vlogs
• Experience in the creation and build of a company website, and ongoing maintenance
• Ideally have worked in a similar capacity within a supporting administrative role
• Ideally educated to A-level standard or similar
• Excellent written and spoken communication skills
• Excellent computer skills including Word / Excel / PowerPoint

PERSONAL QUALITIES:

• Personable, analytical, organised and thorough in their approach to work
• Team player - this is an essential part of the group culture
• Self-starter and driven
• Able to work in a standalone environment
• Excellent communication and influencing skills
• Strong interpersonal skills
• A keen eye for detail and accuracy, with a demonstrable ability to summarize information quickly and accurately
• Strong moral compass
• Ability to perform under pressure
• Highly motivated individual with integrity
• Able to take ownership of projects and drive them to successful completion Demonstrate problem-solving abilities and strong attention to ensure high-quality results
• Ability to handle multiple tasks and prioritise workloads effectively

Due to the nature of the role this is a full-time office-based role.