Marketing Manager

Central Employment are working in partnership with a leading B2C, eCommerce solutions provider based in Gateshead, as they look to appoint a strategically led Marketing Manager.

Marketing Manager profile:
Reporting directly to the CEO, you will play a key role in planning, executing, and optimising marketing strategies to drive business growth and enhance brand awareness within the B2C e-commerce sector. This role is a key part of the Senior Management Team. You will also receive mentorship and guidance from the fractional CMO, ensuring a smooth integration and strategic alignment.

Key Responsibilities:

• Develop and implement detailed marketing plans aligned with the overall business strategy and marketing objectives.

• Conduct market research and analysis to identify trends, opportunities, and competitive advantages.

• Contribute to the development and refinement of the brand identity and messaging.

• Plan and execute multi-channel marketing campaigns across digital and offline channels, including email marketing, content marketing, social media, events, and paid advertising.

• Manage marketing automation systems (HubSpot) to optimise campaigns and nurture leads.

• Track and analyse campaign performance, providing regular reports and insights to the CEO.

• Manage the marketing budget effectively, ensuring cost-efficiency and maximising return on investment (ROI).

• Track and report on marketing spend, providing regular budget updates and variance analysis.

• Lead the managed transition from the outsourced marketing team to an internal marketing function.

• Manage a team consisting of a Sales Development Manager and a part-time Marketing Assistant.

• Foster strong relationships with external partners and agencies.

• Work closely with the Sales Development Manager to align marketing and sales efforts, generate qualified leads, and support the sales pipeline.

• Develop and implement lead nurturing strategies to drive conversions.

• Contribute to the creation of engaging and informative marketing content, Including website copy, blog posts, social media updates, email newsletters, and marketing collateral.

Experience required:

Proven experience as a Senior Marketing Executive or similar role, ideally within the e-commerce or logistics sector.

• Strong understanding of the B2C e-commerce market and its specific challenges and opportunities.

• Demonstrable experience in developing and implementing successful marketing strategies.

• Excellent planning, organisational, and project management skills.

• Proficiency in marketing automation platforms, particularly HubSpot.

• Experience managing budgets and tracking marketing ROI.

• Excellent communication and interpersonal skills, with the ability to build relationships with internal and external stakeholders.

• A proactive and results-oriented approach with a strong work ethic.

• Demonstrable experience in and strong working knowledge of SEO, paid advertising, and content management