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Who we are
The World’s 50 Best brand is the leading authority in global gastronomy, international drinks and premium travel space, showcasing worldwide trends and highlighting great restaurants, bars and hotels around the world.
Over the last 20-plus years, it has provided unrivalled guidance through its lists and events to gourmets and cocktail lovers, inspiring consumers to travel and discover restaurants, bars and hotels, unveiling up-and-coming chefs and bartenders, exploring culinary and drinks trends, and highlighting the subtlety and complexity of various cuisines and drinks cultures from around the world.
Its portfolio includes The World’s 50 Best Restaurants, The World’s 50 Best Bars and their regional lists, as well as The World’s 50 Best Hotels and The World’s 50 Best Vineyards.
We have offices in Gatwick, Brighton and London, UK; Montpellier, France; Singapore and Chicago. In line with the Company’s current Agile Working Policy, the successful candidate would be eligible to work part of the week from our Gatwick and London offices, and to work remotely for the rest of the week.
Position: Full time – permanent
Location: Gatwick & London / Hybrid
50 Best is seeking a creative and skilled journalist with excellent writing and editing skills to join its growing in-house editorial and production team as Content Creator, curating compelling stories and visuals that celebrate the world’s best restaurants, bars, hotels, and destinations.
The Content Creator will have excellent organisational and communication skills, along with a passion for food, drink and travel, with knowledge of the hospitality industry to fulfil key objectives which include writing and editing articles about some of the best food, drink and travel around the world, developing sponsored content campaigns and building newsletters, all while working with a passionate team that thrives on innovation.
What you'll be doing:
- Pitching, writing and editing online features about the world’s best restaurants, bars and hotels
- Fact-checking, writing and editing venue profiles featured on 50 Best Discovery – the brand’s database of world-class bars, restaurants and hotels, all voted for by 50 Best’s expert panels
- Managing communication and asset collection with venues hosted on 50 Best Discovery
- Pitching ideas for and assisting in the production of editorial and sponsored content campaigns
- Supporting on the wider digital content strategy, while using knowledge of SEO best practices to optimise digital reach
- Providing insight and analysis for newsletters, social media and on-site performance reports
- Providing ad hoc support to the Senior Digital Editor, Digital Development Director and wider content team
What you'll need:
- Qualification in journalism or a degree-level education in English, communications or a relevant field (or equivalent)
- Proven experience in a journalist or writer position, with fact-checking and editing responsibilities
- Exceptional interpersonal and communication skills, with a proactive approach to engaging with both internal and external stakeholders
- Highly organised with the ability to prioritise tasks effectively
- Outstanding attention to detail
- Strong research skills and problem-solving abilities
- Experience using CMS platforms and creating digital content for websites
- A positive self-starter with a strong commitment to teamwork, collaboration and generating innovative ideas
- A genuine passion for food, drinks and travel
- Language skills are an advantage but not essential
- Industry knowledge or experience in hospitality, travel or lifestyle media is a plus
Company Benefits and Initiatives Include:
- 25 days annual leave in addition to bank holidays - increasing by one additional day after 6 years, up to a maximum of 30 days.
- An additional day of leave for you to take on a cultural celebration day or on your birthday if you like. A day for you! At William Reed, we call this our “MeDay”.
- A volunteer day to take for supporting a chosen charity and giving back to the community.
- Opportunity for hybrid working
- Contributory Pension
- Life Assurance Scheme
- Group Income Protection
- Enhanced family-friendly leave pay entitlements
- Wellbeing benefits, including: A health care cash plan, Employee assistance programme, Virtual GP service and Access to health & wellbeing resources and tools.
- Cycle to Work Scheme
- Electric Car Scheme
Why work for us
We provide a supportive work environment and are committed to maintaining a healthy work/life balance for all of our employees. Working for William Reed means that you will be joining a stable organisation that is committed to developing its employees and brands.
We warmly welcome and encourage applications from talented individuals of all backgrounds and characteristics.
If you need any support in accessing this opportunity, please do not hesitate to discuss this with us.
