Acquisition Marketing Manager

Paid Acquisition Lead - Glasgow

• Annual Salary: £35k - £40k
• Location: Hybrid (2 days in office)
• Job Type: Full-time

Join our dynamic team as a Paid Acquisition Lead, reporting to the Group E-commerce Manager. This role focuses on managing paid marketing and affiliate channels across multiple platforms, ensuring effective campaign execution and strategic oversight. Ideal for a professional with a strong background in PPC and a keen eye for data analysis.

Day-to-day of the role:

• Manage and review daily account responsibilities across Google Ads, Bing, Facebook, and other relevant channels covering PPC, display, search, re-marketing, DV360, video, and more.
• Conduct audits on paid and organic channels to identify gaps and recommend improvements.
• Provide strategic advice on campaign setup and delivery across the marketing funnel.
• Execute regular PPC campaigns, handling setup, optimisation, monitoring, and tracking on platforms including Google, Bing, Facebook, LinkedIn, and others.
• Maintain and monitor key metrics like audience targeting, impression share, and quality score.
• Manage campaign pixel creation, tagging, and tracking through Google Tag Manager, with a deep understanding of Google Analytics 4.
• Set up, manage, and analyse reports using Google Data Studio, Microsoft BI, or other analytics dashboards.
• Analyse and articulate data behind results, providing recommendations for keyword and audience opportunities.
• Oversee reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

Required Skills & Qualifications:

• Degree or equivalent, with qualifications from Google and other relevant platforms.
• At least 2 years of proven experience as a PPC Manager, managing large scale budgets.
• Strong experience with Google Analytics and Google Tag Manager.
• Experience with affiliate platforms (e.g., Affiliate Future) and other paid acquisition platforms.
• Proficient in MS Office, particularly Excel, and familiar with third-party bidding and feed management tools.
• Excellent attention to detail and the ability to effectively multi-task in a fast-paced environment.

Benefits:

• Hybrid working model (2 days in office)
• Parking available
• Competitive pension scheme (2% employee contribution, up to 12% employer contribution)
• EV car scheme and cycle scheme
• Private medical insurance
• Company bonus
• Inclusive and supportive work environment

Inclusive Recruitment Process:

Diversity & Inclusion is important to the Group. They strive to ensure the process is inclusive for all applicants. If you have any questions or need support with your application, we are here to help.