Marketing Assistant

First People Solutions are seeking a highly motivated, talented and detail-orientated Marketing Assistant to join our growing team based in Glasgow. We're looking for someone who can support a wide range of marketing activities, from shaping ideas to helping deliver campaigns. The role needs a good mix of creativity and analytical thinking, along with confidence using different marketing tools and platforms. You'll be an important part of growing our brand and building engagement across a variety of channels.

Duties will include:

• Contribute to achieving our long-term marketing goals.
• Take campaigns from initial concept through to execution and delivery.
• Develop and manage brand-building initiatives and engagement-focused content.
• Plan, monitor and analyse conversion rates and engagement across social media, search engines and other online platforms.
• Collaborate with colleagues across other teams within the business.
• Measure the effectiveness of digital marketing efforts using a variety of analytics tools.
• Contribute ideas and themes as part of a creative, collaborative team.
• Plan, structure and create content that aligns with user intent while maximising usability and search visibility.
• Continuously monitor performance, analyse results and make informed decisions to drive improvement.
• Apply your marketing expertise to support commercial objectives and optimise ROI where relevant.
• Maintain clear and professional written communication with clear grammar.

Skills and experience:

• You should have a Marketing degree and be eager to apply your knowledge while gaining hands-on experience.
• Strong attention to detail and accuracy.
• Solid understanding of social media platforms, their audiences and how to leverage them effectively in different scenarios.
• Excellent writing and editing skills tailored to each social platform.
• Creative mindset, with the ability to contribute innovative content ideas and support overall marketing strategy.
• Clear and effective communicator, both written and verbal.
• Collaborative team player, confident in taking the lead and coordinating with other departments when needed.
• High level of interpersonal skills, with the ability to handle confidential information professionally.
• Experience using tools such as Canva, Mailchimp, WordPress or CMS platforms.
• Familiarity with SEO, email marketing and Google Analytics.

Equal Opportunities:

First People Solutions is committed to equal opportunities regardless of gender, race, disability, sexual orientation, religion or belief and age.