Marketing Manager

Marketing Manager | Gloucester | Part Time - 22.5 hours per week | £40,055 - £45,826 pro rata per annum

Community Foster Care is a Therapeutic Independent Foster Agency. We are also a charity with an important history based on principles of social justice and the power of communities. The children and young people Community Foster Care works with have experienced relational and developmental trauma. These experiences lead to the presentation of multiple complexities, which require the love, security and sense of belonging provided by a nurturing family. These families need to be resilient, highly skilled and well supported. We believe it takes a community to raise a child. As a therapeutic agency, we are exploring key approaches to refine how to achieve our vision.

We are currently seeking a Marketing Manager to be responsible for our Marketing Strategy, leading the way in growing the number of Foster Families in our community.

CFC provides flexibility to staff working arrangements. Working days are typically Monday – Friday, but some weekend work will be required.

Are you the right person for the job?

• Degree in CIM, IDM or equivalent recognised qualification
• 2 years supervisory experience, including effective management of staff performance
• Experience in budget management/monitoring
• A full UK driving license
• Flexible and versatile marketer
• Ability to take a strategic lead in brand promotion
• Deep understanding and alignment with Community Foster Care's values and approach
• Tenacious, ambitious, and creative mindset
• Strong skills in both traditional and digital marketing, including social media
• Excellent communication skills

What will your role look like?

• Take full responsibility for Community Foster Care's marketing strategy, ensuring alignment with the organisation's mission, values, and equity goals
• Lead initiatives to grow the number of foster families, including developing campaigns for recruitment and retention
• Promote Community Foster Care's brand, embedding it into the community and supporting effective storytelling
• Develop and lead diverse marketing activities (traditional, digital, and social media), overseeing SEO, PPC, email, and content creation
• Plan and implement inclusive marketing campaigns, including incentives and innovative engagement approaches for foster carers
• Manage content for web and social media, regularly updating platforms and tracking analytics to refine strategy
• Design and create marketing materials, manage creative assets, and negotiate external services and advertising placements
• Coordinate marketing activities at events, represent the organisation in the community, and support recruitment through referrals and engagement
• Build internal relationships to ensure marketing is integrated across the organisation and communicates the charity's impact
• Track and evaluate marketing effectiveness through performance reports and insights, using data to inform future strategy
• Manage the marketing budget to optimise resource allocation for recruitment and brand awareness efforts

What can you expect in return?

• Dedicated to providing a positive work /life balance culture, including flexible hybrid working once established in post
• Reflective learning culture with access to excellent training
• Staff team supported with regular access to psychotherapists
• Company pension & Life Insurance
• Employee discounts
• Enhanced sick & maternity benefits
• Free flu jabs
• Free parking

At Community Foster Care, we are committed to safeguarding and promoting the welfare of children. All applicants will undergo child protection screening, including checks with past employers and enhanced DBS clearance.

What's next? It's easy! Click “APPLY” now! We can't wait to hear from you!

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