Want the chance to create a positive impact on peoples lives?
Want to join one of the most successful brands within the gym/fitness industry?
Great team, great employer and culture to match?
Look no further
We are seeking a dynamic and motivated Gym Manager to lead our team and enhance our members' experience. The ideal candidate will possess strong leadership skills, a passion for fitness, and the ability to manage various aspects of the fitness centre (membership sales, members retention, management of staff, contractors and Healthy & Safety).
With5500 CLUBS WORLDWIDE,Anytime Fitness (AF)is the fastest growing fitness chain across the globe and is now growing rapidly in the UK with 200+ clubs and 200+ getting ready to open.This role is to join one of the most successful brands within thegymindustry in the UK.
Sales:
- Dealing with initial prospective members' enquiries and/or visits to the club.
- Convert telephone enquiries into appointments for you and your Sales Team.
- Develop membership referral schemes in the pursuit of warm calling.
- Daily management of the membership system and uploading accurate information of all prospects/members.
- Provide on the floor sales leadership and support. Ensure that all sales staff conduct sales tours in the most appropriate and effective manner.
- Provide leadership, guidance and support on all income streams of the business as and when required.
- Develop a cost effective corporate membership program aimed at local businesses and customer groups, such as students.
- Accomplish agreed KPIs of number of prospects, attempted calls, completed calls, appointments booked, sales achieved daily per staff member.
Member Retention:
- Analyse membership statistics and trends and implement appropriate courses of action.
- Evaluate corporate membership retention activities and implement appropriate courses of action.
- Develop a cultural and membership experience so that members are engaged and feel that they belong to a club rather than just a gym, to increase member satisfaction and longevity (which in turn will lead to better referrals).
Club Daily Operations;
- Ensure all procedures and practices are in line with AF best practice, with particular emphasis on management of member information including financial information.
- Liaise and co-ordinate with Clubwise, AFs partner for membership and DD management.
- Put in place, manage and enhance the Retention Guidelines for membership debt collection procedures.
- Maintain the club to the highest of standards, within the pre agreed budget, ensuring at all times that the member experience exceeds their expectations. This includes:
- Club cleanliness including themanagement of contracted cleaners, ad hoc staff cleaning when contract cleaners are not available.
- Maintaining adequate stock ofclub provided essentials, such as disposable wipes, toiletries, vending machine supplies, etc.
- Gym equipment is maintained tofull working order and always clean.
- Retail zone is fully stocked with appropriate merchandise.
- Advertising and member inspiration wall is kept up to date.
- Ensure that club is staffed during all advertised staffed periods. This will include the management of both expected known absences such as holidays, and unexpected absences such as sickness.
- Ensure that the Club website is checked and updated for the 1st of the month.
Management, Training and Development:
- Ensure the effective day-to-day leadership of the Sales and Membership Team.
- Implement and document weekly 121s with team members. Attend regular 121s as required with Club Owner.
- Develop skills of staff within the Sales and Membership team and ensure they are trained and competent to effectively provide excellent customer service.
- Introduce motivational campaigns that support the development of staff to achieve their goals
- Ensure communicating with Citation on all matters relating to HR and following advice given on managing under-performing staff.
- Discuss with Franchise Consultant performance of individual team members.
- Attend Vitals training as provided by Support Office. Sales Vitals training to be attended 1x/ year. Ensure staff attends relevant Vitals training as recommended.
- Coordinate activities of Personal Trainers (PTs) to ensure successful growth of their PT business, thus ensuring ongoing PT income.
Marketing:
- Promote AF, making best use of pre-developed advertising and support materials to develop sales campaigns to attract as wide a proportion of the target market as possible, include introduction and continued growth of social media.
- Ensure completing a comprehensive marketing planner using AF tools provided, within recommended timeframes. Submit completed Marketing Planner to your Franchisee and your Franchise Consultant at least 3 weeks prior to the 1 st of the month the Marketing Planner is due to commence. Ensure marketing planner fully supports the required sales target for the club as set out by Franchisee.
- Ensure marketing materials and months activities are within the marketing budget for the month set by the Franchisee.
- Complete and record on a monthly basis competitor profiling, analysing findings and putting in place appropriate strategies to make best use of the competitive environment.
- Develop campaigns that are designed to profile target areas and groups, such as local business and high student populations.
- Maintain Club's website so that at all times it is exciting, informative and up to date.
Health & Safety:
- Adherence of Club H&S requirements as specified by Citation. Ensure completion of all recommendations within time frames requested.
Equal Opportunities:
- Ensuring AF equal opportunities and discrimination policy is adhered to and enforced.
SALARY
- Salary - c. £30,000 + 25% Bonus. Competitive (depending on experience), reviewed annually in line with market conditions and performance.
- Quarterly and Annual Target driven bonuses. Targets will be agreed with the role holder upon appointment.