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Global CRM Specialist - Henley-on-Thames (Hybrid) - £70K - Perm
We’re looking for an experienced and strategic Global CRM Specialist to join the team of a growing Henley based B2C business.
You’ll be responsible for shaping and delivering a global CRM and loyalty strategy that enhances the customer experience, improves retention, and drives long-term value.
Working cross-functionally across marketing, eCommerce, retail, and external partners to bring innovative, data-led CRM initiatives to life.
Key Responsibilities
- Develop and execute the global CRM strategy and customer lifecycle communications.
- Lead the design, launch, and optimisation of our first loyalty programme.
- Manage the email marketing calendar, including campaign planning and A/B testing.
- Identify data opportunities for deeper customer segmentation and personalisation.
- Collaborate with internal teams and agencies on CRM and data integration projects.
- Analyse CRM and loyalty data to drive insight-led improvements and performance.
- Support in-store clientelling and create scalable CRM tools for retail teams.
About You
- Strong experience in CRM, ideally in a B2C or D2C environment.
- Hands-on knowledge of CRM platforms (e.g. Klaviyo, HubSpot, Shopify).
- Data-driven with the ability to interpret insights and optimise campaigns.
- Excellent communication and stakeholder management skills.
- Comfortable working across global teams and multiple projects simultaneously.
- Detail-oriented with strong organisational and process management abilities.
- Creative and curious mindset with a passion for marketing innovation.
Desirable Skills
- Experience with Figma or Photoshop.
- Familiarity with loyalty programme design and implementation.
- Background in premium, luxury, or lifestyle brands (is a nice to have ).
What We Offer
- Hybrid working model with flexibility.
- Opportunity to build and own a global CRM and loyalty strategy.
- Collaborative, inclusive company culture.
- Training and development opportunities.
