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Digital Marketing & Web Content Coordinator
The role will focus on optimising our website to increase traffic, conversion, and search ranking.
This role requires a blend of technical skills, content strategy and a keen eye for detail to ensure our website and digital assets are engaging, up-to-date and aligned with brand guidelines.
A major focus of this role will be improving the customer experience across all website touchpoints, ensuring seamless navigation, accessibility, and engagement.
Website
- Develop, update, and maintain web content on Adobe Commerce, ensuring accuracy, consistency, and alignment with brand standards.
- Optimisation of existing content and write/edit/upload new content ensuring it adheres to SEO best practice, checking all links and adding meta data/description.
- Develop new pages and microsites on the website, testing all aspects before release.
- Regularly review and update the content on the homepage to ensure that the promoted material is always up-to-date and in-line with current products and benefits.
- Maintain a level of cleanliness on the website by regularly reviewing webpages, deleting old or expired content to keep the site optimised and current.
- Keep up to date with content and SEO to ensure our brand is as effective and compliant to search engine algorithms as possible.
- Utilise the Search Metrics platform to increase our search ranking.
- Monitor website analytics and performance, providing insights and recommendations for improvement.
User Experience
- Focus on improving customer experience across all website touchpoints, making interactions more intuitive and engaging.
- Using up to date UX techniques, proactively search for and apply updates to the website which will result in a better end product for the user.
- Provide recommendations for features that can be added to the site.
About you:
- Excellent communication skills, both written and verbal.
- Keen eye for detail and understanding of UX best practises.
- Ability to work effectively and collaboratively in a cross-functional environment.
- Organised with good attention to detail and the ability to work to tight deadlines.
- Problem solver, personable and positive attitude.
- Good team player, self-motivated and able to work on own initiative.
- Ability to regularly communicate the status of content updates to the appropriate stakeholders.
Key Skills & Experience:
- At least 1 years experience in a Web Content Management Systems.
- Proficiency and experience in Adobe Commerce and other CMS platforms.
- Basic knowledge of HTML
- Knowledge of SEO best practices and web analytics tools (Google Analytics, SEMrush, etc.).
- Knowledge of analytical tools such as Hotjar to track visitor behaviour
- Excellent editing, copy writing and proof-reading skills. Attention to detail.
- Ability to balance conflicting and changing demands through prioritisation.
- Collaborative approach and ability to build relationships across various departments.
- Knowledge of managing websites, Adobe is desirable.
- Experience in Photoshop.
