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Sales Manager - Foodservice & Wholesale

Henderson Brown Recruitment
Posted 15 hours ago, valid for 10 days
Location

Lancaster, Lancashire LA29AQ, England

Salary

£40,000 - £55,000 per annum

Contract type

Full Time

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Sales Manager

Location: Lancashire with regional travel
Salary: 40,000 - 55,000 + company car + bonus + hybrid -c2-3 day onsite per week

About the Role
We're recruiting a Sales Manager for a fast-growing food business supplying customers across foodservice and wholesale sectors including hospitality, contract catering, and education.

You'll take responsibility for managing an established portfolio of customers while developing new business opportunities across the region. It's a hands-on commercial role that combines relationship management, business development, and strategy - ideal for someone who enjoys autonomy and making a tangible impact.

Key Responsibilities

  • Manage and grow an existing portfolio of customers across multiple sectors.

  • Build strong, long-term relationships that drive loyalty and sales growth.

  • Identify and secure new business opportunities in both existing and emerging markets.

  • Monitor weekly sales performance, analysing data to identify trends and opportunities.

  • Develop and implement sales strategies to achieve agreed revenue and margin targets.

  • Collaborate with internal teams across Marketing, Commercial, and Operations to deliver excellent service.

  • Attend trade shows, customer events, and occasional supplier trips abroad.

What You'll Bring

  • Proven experience as a Sales Manager, Business Development Manager, or Account Manager, ideally within food or FMCG.

  • Strong commercial acumen with a track record of achieving and exceeding targets.

  • Excellent communication, negotiation, and presentation skills.

  • Analytical thinker with confidence using data to inform decisions.

  • Customer-focused, resilient, and adaptable, with a proactive mindset.

Why Apply?
You'll be joining a successful and expanding business with a reputation for quality, service, and long-term relationships. The culture is supportive, entrepreneurial, and full of opportunity - a place where you can grow your career while making a real impact.

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