Area Sales Manager

Area Sales Manager

Company Overview

We are a well-established provider of power transmission and fluid power solutions, operating within a global engineering and manufacturing group. Our product portfolio includes gearboxes, winches, gear motors, hydraulic components, and electronic control systems.

In addition to our high-quality products, we offer comprehensive after-sales services including repair, refurbishment, and engineering support. Our team of experienced engineers brings in-depth product knowledge and practical expertise across a wide range of industrial applications.

The UK operations are supported by offices and service centres located in the North of England.

Role Overview

We are seeking an experienced and motivated Area Sales Manager to join our UK sales team. This role is responsible for developing business and managing customer relationships within the North West and Scotland regions.

Using your technical background and commercial insight, you will identify sales opportunities, manage key accounts, and promote our extensive product range to drive revenue and profitability.

Key Objectives

• Manage sales activities and customer relationships within your designated territory.

• Meet or exceed sales and gross margin targets.

• Act as the primary point of contact for customers, ensuring high levels of service and satisfaction.

• Support the development and implementation of the regional sales strategy.

• Identify and convert new business opportunities, both from existing and prospective customers.

Key Responsibilities

• Achieve defined sales and gross margin targets.

• Prioritize and manage a pipeline of customers and prospects.

• Provide technical product support to customers.

• Prepare quotations and select appropriate products with internal support as needed.

• Track and follow up on customer enquiries and sales opportunities.

• Maintain accurate sales forecasts and reports.

• Manage development accounts and key accounts effectively.

• Communicate market trends, competitor activity, and potential risks.

• Maintain up-to-date records in the CRM system.

Candidate Requirements

Essential:

• HNC (or equivalent) in Mechanical Engineering or a related field.

• Full UK driving licence.

• Experience or knowledge of power transmissions, winches, fluid power, or similar sectors.

• Previous experience in technical sales and/or business development.

• Strong Microsoft Office and CRM system skills.

• Analytical mindset and data-driven approach.

• Excellent communication and negotiation skills.

• Proactive, self-motivated, and capable of working independently.

• Strong problem-solving and decision-making abilities.

• Comfortable working in a fast-paced and dynamic environment.

What We Offer

• A competitive salary and bonus scheme

• Company vehicle or allowance

• Pension contribution

• Ongoing training and development

• Opportunities for career progression within a global business