Brand and Marketing Manager

Brand and Marketing Manager   

Leeds – Hybrid   

Permanent   

Summary  

We are seeking a Brand and Marketing Manager to join our Marketing team based in our Leeds office.  This is a great opportunity to have a big impact on the business, as you will focus on helping to shape, manage and evolve the NG Bailey brand.  You will be responsible for brand governance, leading brand-aligned campaigns, developing brand assets and messaging, and acting as a brand ambassador across the Group.  

Some of the key deliverables include:   

Brand Strategy & Guardianship  

• Support the development and delivery of our Group brand strategy 
• Ensure consistent application of our visual identity, tone of voice and messaging across all materials, channels, and business units
• Maintain and update brand guidelines and assets, ensuring accessibility across the business.  

Campaign and Content Development 

• Work with marketing colleagues to deliver high-quality, brand-led campaigns and creative outputs
• Oversee the creation of on-brand collateral 
• Collaborate on content strategy to ensure messaging is aligned with brand values and business goals

Internal Brand Engagement  

• Champion brand awareness and education internally, providing guidance and training to teams 
• Support and collaborate key internal campaigns and initiatives

Marketing Project Delivery  

• Lead or support the planning and execution of high-impact marketing campaigns and projects aligned with business priorities 
• Work cross-functionally with internal teams, including digital, content, design and PR, to ensure smooth project coordination 
• Manage timelines, budgets, and reporting on the effectiveness of campaigns and brand initiatives
• Provide brand and marketing support to business units and project teams as needed  

Additional responsibilities 

• Support wider marketing requirements including events and marketing campaigns - both internally and externally
• Support and responsibility for the Graphic Design function
• Help maintain and apply our brand consistently across all marketing activity 
• Provide advice and support to colleagues and stakeholders on marketing and communication best practice

What we’re looking for:  

• Highly organised, proactive, and able to manage multiple projects simultaneously
• Adaptable and resilient, able to work in a fast-paced, project-driven environment
• Knowledge of brand compliance and maintaining consistent brand messaging across all touchpoints 
• Strong track record in developing and delivering marketing strategies that align with business objectives and brand positioning 
• Proven experience in a marketing, brand management role, ideally within the construction, engineering, or building materials sector

Benefits    

• Pension with a leading provider and up to 8% employer contribution 
• Personal Wellbeing and Volunteer Days
• Private Medical Insurance
• Free 24/7 365 Employee Assistance Program to support mental health and well-being (including counselling sessions and legal advice)
• Flexible benefits to suit from Dental Insurance, Gym Memberships, Give As You Earn, Travel Insurance, Tax Free Bikes. 
• Personal development programme