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Customer Insights Manager
Ā£45k-Ā£50k + Bonus + Excellent Benefits
Leeds (flexible working - 3 days in the office)
Our market leading consumer client is looking for customer insight specialist. You will be the lead on all customer insight and market analysis activity within the business, working closely with key stakeholders to translate this insight and information into actionable outputs that have a positive impact on the businessā ability to develop and maintain a strong competitive advantage.
Responsibilities-
- Champion the critical importance of customer and market insight throughout the business, and play a pivotal ambassador role in embedding this mindset within the organisation.
- Develop and deliver a robust, but cost-effective, programme of future -looking research which provides timely and deep customer insight for each brand, and the overall portfolio and drives commercial actions shorter and longer term
- Proactively liaise with key stakeholders across the business (e.g. marketing brand teams, digital, UX etc) to share customer insights to enable the business to tailor and refine its activity to ensure it is relevant and pertinent to customersā needs and wants
- To develop and deliver an accessible suite of internal communications materials that provide the business with a common reference point for all current market research information and customer insight (e.g. bespoke reports; customer pen portraits; brand tracking information; customer satisfaction tracking; external information such as consumer confidence; industry reports)
- Take responsibility for ongoing external market analysis to allow the business to identify opportunities and risks relating to key market metrics (e.g. addressable markets, growth / decline in value of relevant sectors etc), as well as macro trends and shifts in consumer behaviour and attitudes. To communicate this information to the business in a timely and effective manner
- Take responsibility for the businessā existing tracking programmes (e.g. Brand Awareness tracking, Kantar, NPS and customer satisfaction surveys) recommending and implementing improvements as appropriate
- Proactively keep abreast of new research technologies and methodologies to ensure that the businessā research techniques are as effective and efficient as possible
Requirements-
- Proven experience in a marketing insight or research environment at a senior level, holding relevant market research qualifications and professional memberships
- Proven experience in both qualitative and quantitative research techniques and methodologies including gap analysis, design, briefing, facilitation and project management, trend analysis
- Excellent knowledge of all appropriate external primary and secondary data sources and their potential application (e.g. Kantar).
- Strong analytical and interpretive skills to deliver meaningful outputs
