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The Product Marketing Manager - FinTech role focuses on developing and executing GTM strategies to promote products effectively. Offering remote working, this position is ideal for candidates with a strong understanding of marketing practices and product positioning from a Tech / Saas background.
Client Details
The company is a medium-sized organisation within the technology sector, with a global presence. Our client provides financial services products and software solutions for a diverse array of customers.
Description
The key responsibilities for the Product Marketing Manager - FinTech role will include:
- Develop and implement product marketing strategies to support business objectives.
- Collaborate with cross-functional teams to align marketing efforts with product development.
- Create and manage marketing campaigns to drive product awareness and sales.
- Conduct market research to identify trends, customer needs, and opportunities for growth.
- Craft compelling product messaging and positioning to differentiate offerings in the Technology market.
- Analyse campaign performance and provide actionable insights to improve outcomes.
- Support the sales team with marketing materials and product knowledge.
- Stay updated on industry developments to ensure competitive positioning.
Profile
A successful Product Marketing Manager - FinTech role, applicants should have:
* Proven experience in a Product Management or Product Marketing role within Saas, FinTech, or related sector.
* Demonstrable record of launching new products to UK markets.
* Strong understanding of GTM strategies within the tech sector.
* Strong understanding of product positioning and branding strategies.
* Proficiency in analysing market trends and customer insights, and able to translate data into actionable insights.
* Excellent communication and collaboration skills.
* Ability to manage multiple projects and meet deadlines effectively.
* Knowledge of digital marketing tools and analytics platforms.
* A degree in marketing, business, or a related field is preferred.
Job Offer
On offer for the Product Marketing Manager role:
- A competitive salary up to 60,000 per annum.
- Remote Working Option - or hybrid working from a Leeds based office.
- Opportunities for professional growth and development within the Technology industry.
- A collaborative and innovative work environment.
- Comprehensive benefits package to support work-life balance.
This is a fantastic opportunity for a Product Marketing Manager to make a meaningful impact. If you are ready to take the next step in your career, apply today!
