Digital Marketing Manager

This role is for an experience Digital Marketer, with a background in implement successful B2B Digital Marketing Campaigns. The role will be responsible for implementing the digital marketing strategy, and managing campaigns across PPC, SEO and Social Media Ads.

Client Details

Our client is a well established organisation within the commercial energy sector. With an office just north of Leeds, they are looking for a driven and experienced Digital Marketing Manager to implement their lead generation strategy.

Description

The Digital Marketing Manager role will involve:

• Plan and implement comprehensive digital marketing initiatives that align with the broader marketing strategy.]
• Utiilzing Hubspot CRM system to implement email marketing campaigns.
• Manage campaigns across key channels, including SEO, PPC, and paid social media.
• Reporting on campaign performance.
• Create and execute strategies aimed at increasing website traffic and driving high-quality lead generation.
• Manage multiple concurrent campaigns, ensuring timely execution and adherence to allocated budgets.
• Maintain oversight of the digital marketing budget.
• Stay informed about the latest developments and trends in digital marketing - including any AI tools and automation.
• Working closely with other departments, in particular sales.

Profile

A successful Digital Marketing Manager should have:

• 4+ years experience in a Digital Marketing role
• A background in B2B Marketing - either through in-house or agency roles.
• A degree in Marketing, Business, or a related field.
• Experience with automated email platforms - Hubspot is highly desirable.
• Experience with analytics tools - such as Google Analytics.
• Proven experience in a similar role, preferably within a similar sector.
• Transferable sector experience may include energy sector, professional services, business services, legal.
• Excellent knowledge of digital marketing concepts and best practices.
• Strong organisational, and project management skills.
• Proficiency in SEO, content management, and social media platforms.
• Exceptional communication and analytical skills.

Job Offer

On offer for the successful applicant:

• Competitive salary, up to £50,000 - experience dependent.
• 25 days holiday + additional holiday purchase scheme available.
• The opportunity to work in a supportive and collaborative team environment.
• Hybrid working option available.