Furniture Sales Director

As Sales Director, you will spearhead aggressive growth and market dominance across key channels including high street retail, online retail, Build to Rent (BTR), and interior design sectors. Reporting directly to the Managing Director, you will proactively drive new business, maximize existing account value, and champion a high-achieving, results-oriented sales culture. Your leadership will directly influence revenue growth, profitability, and market positioning

ROLE AND RESPONSIBILITIES

Sales Leadership:

• Drive the execution of an ambitious, growth-focused sales strategy.
• Set demanding yet achievable revenue and profitability targets, ensuring relentless pursuit and delivery.
• Provide precise sales forecasting, budgeting, and insightful market analysis.
• Actively pursue and secure new business opportunities and strategic partnerships.
• Offer dynamic sales leadership and strategic insights to the senior management team.

Market Expansion & New Business Development:

• Personally lead high-value account acquisition across targeted sectors.
• Build a robust pipeline, driving rapid market penetration and brand presence.
• Establish influential relationships at senior levels, negotiating and closing major commercial deals effectively.

Key Account Management:

• Aggressively deepen relationships with existing accounts to maximize revenue and profitability.
• Lead key account reviews, contract negotiations, and strategic upselling initiatives.
• Leverage buying groups to enhance customer share and revenue growth.

Team Performance Management:

• Lead, inspire, and hold accountable a high-performing sales team.
• Clearly define KPIs, monitor daily/weekly performance, and swiftly address any underperformance.
• Collaborate closely with the General Sales Manager, aligning team actions with strategic objectives.
• Foster a competitive, energetic, and result-driven sales environment.

Commercial Focus:

• Analyse sales performance data proactively, identifying opportunities for immediate improvements.
• Drive strategic pricing decisions and terms negotiations to maximize profitability.
• Champion continuous improvement across all sales operations to increase efficiency and effectiveness.

KPIs & Performance Measures:

• New business revenue and market penetration
• Annual sales and margin growth targets
• Expansion and performance of key accounts
• Customer retention and satisfaction metrics
• Sales team target achievement

Qualifications & Experience:

Essential:

• Degree-level education or equivalent relevant experience.
• Proven track record of success at senior sales management or Sales Director level, ideally within the furniture, homeware, or interiors sector.
• Demonstrated strategic thinking capability combined with strong commercial awareness.
• Demonstrated expertise managing major UK accounts
• Experience in managing major UK national accounts and driving substantial revenue growth.
• High proficiency with CRM systems, Excel, sales forecasting, and commercial reporting tools.
• Excellent communication skills, with proven ability to influence and negotiate effectively at senior management and board levels.

Desirable:

• Established professional network within the UK furniture, homeware, or interior design sectors.
• Experience working with or selling into Build to Rent (BTR) developers and interior design companies.
• Familiarity with supply chain, logistics processes, and wholesale distribution models.