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About Our Client:
Our client is a specialist marketing agency dedicated to delivering tailored solutions for clients in the construction and trade sector. They excel at B2C eCommerce, B2B lead generation, and driving brand/product awareness to facilitate growth through their clients' dealer networks.
Role Overview:
We're seeking an experienced Paid Media Manager with strong expertise in B2C and eCommerce-focused paid social campaigns (Facebook, Instagram, TikTok, LinkedIn). You will play a crucial role within the paid media team, enhancing client success through strategic planning, implementation, and optimisation of paid social and paid search channels. This is a client-facing role.
Key Responsibilities:
- Plan, execute, and manage comprehensive paid social campaigns (Meta, TikTok, LinkedIn).
- Manage and optimise paid search campaigns on Google Ads & Microsoft Ads accounts to support client revenue growth.
- Configure and maintain accurate tracking, including pixel/tag implementation, cookie consent management, and server-side tracking setups. A technical understanding is essential for this role.
- Collaborate closely with internal teams located in the UK and South Africa via Google Meet and Slack.
- Analyse campaign performance using GA4 and other analytics platforms, providing actionable insights and recommendations.
- Assist in troubleshooting and resolving technical issues related to tracking and reporting.
- Clearly communicate campaign progress, strategies, and results internally and externally.
Required Skills & Experience:
- Minimum of 4 years' experience in paid media, including at least 3 years in an agency environment (or a minimum of 5 years total if exclusively in-house).
- Expert-level knowledge of paid social platforms: Meta (Facebook/Instagram) and LinkedIn, TikTok, Google Tag Manager
- Demonstrated proficiency in managing Google Ads campaigns.
- Proven technical skills with Google Tag Manager, GA4, Cookiebot, and Stape (or similar cookie management & server-side tracking solutions).
- Experience setting up and troubleshooting eCommerce tracking for platforms like Shopify and WooCommerce.
- Exceptional analytical skills with the ability to interpret data to improve campaign performance.
