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- Marketing Strategy & ExecutionDevelop and execute integrated marketing strategies in partnership with product, sales, and marketing leadership.
- User Research & InsightsLead research initiatives to gather actionable user insights and inform marketing and product decisions.
- Go-to-Market PlanningCreate and implement go-to-market plans, including product positioning, messaging, and launch strategy.
- Lifecycle & Engagement MarketingDefine user journeys and engagement strategies to drive activation, retention, and satisfaction.
- Campaign & Program ManagementManage medium-to-large scale marketing campaigns and evaluate performance metrics for optimization.
- Cross-functional CollaborationServe as a strategic partner to internal teams and external agencies to ensure alignment and execution.
- Stakeholder ManagementInfluence and communicate with senior stakeholders; manage competing priorities effectively.
- Team Leadership & MentorshipMentor junior team members, promote an inclusive work environment, and model Google’s core values.
- Brand Integrity & CommunicationEnsure all marketing efforts align with Google’s brand standards and voice.
- Brand management & campaign execution
- Go-to-market strategy & product positioning
- Market segmentation & targeting
- Data analysis & user insight development
- Storytelling & presentation skills
- Stakeholder engagement & client management
- Inclusive leadership & team collaboration
- Strong knowledge of consumer behavior and industry trendsStrategic planning & cross-functional coordination
- Performance marketing, growth marketing, platform development and execution
- Utilizing data for documentation, execution, and product reporting
- Project ManagementÂ
- Product ManagementÂ
- Proficency in data analyis toolsÂ
- Industry Experience
- Proven experience in product marketing or related field
- Deep understanding of digital marketing and brand strategy
- Excellent communication, organizational, and analytical skills
- Ability to work independently and manage multiple initiatives
- Spotify, Netlix, Sky, Disney Plus and Tech Companies
- 4+ years of strong experienceÂ
