Brand Marketing Manager - B2B Events

Brand Marketing Manager - B2B Events

Central London | Hybrid (3 days in office)

Salary Up to £43,000 + Bonus + Excellent Benefits

Are you a passionate B2B Events marketer ready to take ownership of a brand and drive real business impact?

We’re looking for a Brand Marketing Manager to lead the strategy and execution of innovative, results-driven marketing campaigns for a portfolio of B2B events.

If you're excited by the idea of shaping brand identity, launching standout campaigns, and growing engaged communities, this is your chance to make a big impact in a fast-paced, creative environment.

This is more than just a marketing job - it’s a strategic, hands-on role where your ideas, leadership, and insight will directly influence the growth and reputation of our events.

What You’ll Be Doing:

• Craft and deliver creative, insight-led marketing strategies that elevate brand presence and drive engagement.
• Take full ownership of brand direction, defining purpose, vision, and measurable objectives.
• Lead the end-to-end planning and execution of integrated marketing campaigns across digital and offline channels.
• Build and nurture your event audience through smart targeting, compelling content, and consistent brand storytelling.
• Monitor brand performance, track ROI, and continuously optimise through analytics and experimentation.
• Stay ahead of market trends and competitor activity to spot opportunities for growth and differentiation.
• Manage and motivate a junior marketing team member, guiding campaign execution and professional development.
• Collaborate closely with design, sales, and production teams to ensure marketing efforts are aligned and impactful.
• Manage campaign budgets with a sharp focus on value, effectiveness, and innovation.

What You’ll Bring:

• A degree or postgraduate qualification in marketing, business, or a related field.
• At least 3 years' experience in a b2b events marketing role - ideally in B2B events or media.
• A strong understanding of brand strategy and full-spectrum marketing, from concept to conversion.
• Confidence in using data and insight to shape decisions, with experience tracking performance against KPIs.
• A mix of creative flair and commercial thinking, with a proactive, hands-on approach to problem-solving.
• Experience across a range of marketing tools and platforms, including CRM, automation, A/B testing, and analytics.
• Excellent project management, communication, and leadership skills.
• Working knowledge of HTML, WordPress, and social/PPC campaign management is a bonus.

Why Join?

This is a great opportunity to join a forward-thinking, collaborative b2b events team where your voice matters and your work truly makes a difference. You’ll be part of an ambitious, fast-moving organisation with exciting plans for growth, and you’ll play a key role in driving that journey.

They offer a hybrid work model, a competitive salary with bonus potential, excellent company benefits, and the chance to grow your career in a company that values innovation, creativity, and impact.

Please submit your CV, or you can contact Helen Yarrow at Jackson Barnes Recruitment for more information. We look forward to hearing from you!

About Jackson Barnes Recruitment

Jackson Barnes Recruitment delivers international recruitment solutions within the events, media, and publishing sectors. Jackson Barnes recruits Graduate to MD level in the following positions:

• Conference Producer
• Event Marketing
• Sales - Sponsorship Sales, Exhibition Sales, Delegate Sales
• Event Managers

We recruit for organisations in the UK and overseas, with success in London, Dubai, New York, Singapore and Australia.