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Brand Marketing Manager - Beauty & Skincare
Location: London (Hybrid - 4 days in office - Soho, 1 day remote)Job Type: Full-TimeExperience Level: Senior
Are you a strategic marketer with a passion for beauty and skincare? Our client is looking for a Brand Marketing Manager to lead integrated marketing initiatives, drive product strategy, and elevate brand across all channels.
What You’ll Be Doing
Brand Strategy & Management
- Develop and implement mid-to-long-term brand and distribution strategies
- Lead annual planning, P&L management, and budget execution
- Manage retailer negotiations and support new business development with Key Account Managers
- Drive the brand marketing calendar including product launches, campaigns, and retail activations
Product Strategy
- Align and optimize product assortments for all retailers
- Manage local pricing strategies
- Collaborate with HQ to ensure seamless product development, claims, packaging, and forecasting
Marketing Communications
- Plan and execute integrated marketing campaigns (IMC) across media, PR, and retail channels
- Coordinate COOP budgets and retailer marketing programs
- Drive 360° go-to-market strategies supported by data-driven insights
Product & Performance Management
- Own the product launch calendar and SKUlifecycle management
- Lead performance analysis, market research, and competitor monitoring
- Forecast new product demand and manage stock
Media, PR & Influencer Relations
- Align annual media strategies with PR agencies and retailers
- Manage PR and influencer budgets, content creation, and campaign execution
- Oversee events and influencer collaborations to enhance brand presence
What stands out for this role?
- Bachelor’s degree in Marketing, Business, or a related field (MBA a plus)
- 7+ years in marketing management, with 3+ years in a senior role—preferably in skincare or beauty
- Strong track record in brand strategy, campaign execution, and cross-functional leadership
- Excellent analytical and communication skills
- Experience with marketing tools and analytics platforms
- Proven leadership and team management skills
If you’re ready to bring your creativity and strategic vision to a vibrant, purpose-driven beauty brand please apply here.
