Category Manager

Category Manager 

Join a global, family-owned FMCG business with some of the UK’s most loved brands. The Advocate Group are currently supporting the search for an experienced Category Manager to drive category growth across the Out of Home, Traditional Trade and Ireland channels.

In this strategic role, you’ll act as a trusted advisor to customers and internal teams — shaping category plans, leading range reviews, and delivering actionable insights that boost visibility, distribution and sales.

What You’ll Do

• Deliver clear, insight-led recommendations to grow category and brand performance.
• Lead range reviews and identify new distribution and innovation opportunities.
• Use data sources (Nielsen, Circana, Kantar) to track performance and highlight opportunities.
• Build strong customer partnerships and align cross-functional teams around shared goals.

What You’ll Bring

• Proven category management experience in FMCG (ideally food or drink).
• Strong analytical skills and confidence with data and Excel/PowerPoint.
• Excellent relationship-building and influencing skills.
• A proactive, commercial mindset with a passion for consumers and products.

This is a fantastic opportunity to join a values-led business with a collaborative culture, iconic brands and genuine opportunities for growth and development.

For more details or to discuss how we can support your career, please get in touch with John, or click “Apply Now” to be considered. 

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.

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