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We are working with a lovely company, who are seeking a dynamic and experienced E-commerce Manager to oversee and enhance the online performance of their websites. The successful candidate will be responsible for driving online sales, improving user experience, and implementing strategic initiatives to maximize revenue and conversion rates. This will be a full time office based position in London
Key Responsibilities:
- E-commerce Strategy & Execution:
- Execute comprehensive e-commerce strategies to grow online sales and market share.
- Identify and implement new opportunities for online growth, including emerging digital trends and technologies.
- Website Management:
- Manage and oversee daily operations of the websites, ensuring optimal performance, functionality, and user experience.
- Collaborate with designers to enhance website UX/UI and resolve technical issues.
- Work with the SEO executive to implement SEO best practices to improve organic search visibility and traffic.
- Digital Marketing & Optimization:
- Work closely with the Marketing Director to align marketing efforts and strategies with business goals.
- Work closely with the Digital Marketing Manager to develop and execute effective online marketing campaigns (PPC, social media, email marketing, etc.).
- Monitor and optimize conversion rates through A/B testing and performance analysis.
- Manage product listings, promotions, and content updates in alignment with seasonal trends and business goals.
- Design and send newsletters to our existing database, ensuring engaging content and optimal delivery times.
- Develop strategies to grow our email databases through lead generation campaigns, partnerships, and targeted promotions.
- Data Analysis & Reporting:
- Utilize analytics tools (Google Analytics, SEMrush, etc.) to track website performance and user behaviour.
- Provide regular reports and insights on key performance metrics, including sales, traffic, and conversion rates.
- Use data-driven insights to make informed recommendations for improvements.
- Customer Experience & Retention:
- Improve the online customer journey by enhancing website navigation, checkout processes, and personalisation.
- Work with customer service teams to address online-related inquiries and issues.
- Develop and implement loyalty and retention strategies to encourage repeat business.
Skills & Qualifications:
- Proven experience in an E-commerce Manager role, preferably within the travel or tourism industry.
- Proficiency in web analytics tools such as Google Analytics, Google Search Console, and other SEO tools.
- Experience with digital marketing strategies, including PPC, SEO, email marketing, and affiliate marketing.
- In-depth understanding of A/B testing, Personalisation and CRM tools
- Strong project management skills with the ability to prioritize and multitask.
- Excellent analytical and problem-solving abilities.
- Strong understanding of UX/UI best practices and conversion rate optimization.
- Experience managing online revenue targets and budgets.
- Ability to work collaboratively across teams and manage external stakeholders effectively.
Benefits:
- Salary of up to 45,000 per annum based on experience.
- Opportunities for professional growth and development.
- Company pension
- Employee discounts on tours and experiences
