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Role and Responsibilities:
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Develop and optimise product-led growth initiatives that align with overall business goals.
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Design and run A/B tests, experiments, and iterations to improve conversion rates and user experience across the product life cycle.
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Leverage digital marketing channels (SEO, PPC, content marketing, social media, etc.) to complement product growth strategies.
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Monitor key growth metrics and user behaviour analytic's to inform product decisions and measure performance.
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Identify and scale new customer acquisition channels through continuous testing and iteration.
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Maintain a strong understanding of digital marketing trends, tools, and best practices to inform growth strategies.
Requirements:
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Proven experience writing clear, actionable, and technically sound product specifications and user stories using Jira
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Demonstrated expertise in designing, executing, and analysing A/B and multivariate tests to inform product decisions.
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Proficient understanding of analytic's tools and the ability to derive insights from data to guide product development.
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Confident in presenting product strategies, road maps, and results to both technical and non-technical stakeholders.
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Strong problem-solving skills and a data-driven mindset with a focus on measurable impact.
- Strong experience using Excel for Analysis.
- Proven track record of driving commercial growth through strategic product improvement
