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Our Client
Our client is a young and growing crypto igaming startup that’s redefining the future of gaming with blockchain technology and decentralized economies. Their mission is to create innovative, immersive experiences for players while integrating crypto in ways that push the envelope. As a young and dynamic team, they are looking for a Head of Acquisition Marketing who can drive their brand, build their marketing team from the ground up, and help them become a household name in crypto gaming.
Role Overview:
As the Head of Acquisition Marketing, you will be the mastermind behind their marketing strategy, responsible for scaling the brand, generating awareness, and driving user acquisition. You will bring a deep understanding of both the crypto/blockchain ecosystem and ideally the iGaming world to craft unique strategies that resonate with their target audience. This role requires someone who is entrepreneurial, creative, and capable of building and leading a high-performing marketing team.
Key Responsibilities:
- Develop & Execute Marketing Strategy: Own the marketing vision, developing a comprehensive strategy that covers user acquisition, engagement, brand awareness, and customer retention.
- Team Building & Leadership: Build, mentor, and lead a results-driven marketing team that can operate in a fast-paced, high-growth startup environment. Scale marketing operations as the company grows.
- Brand Management: Shape and manage the brand voice, positioning, and messaging to ensure consistency across all channels. Drive awareness, credibility, and a strong community around the brand.
- Community Growth & Engagement: Lead initiatives to grow and engage our crypto and gaming communities across various platforms (Discord, Twitter, Twitch, etc.).
- Data-Driven Decision Making: Analyze market trends, user behavior, and campaign performance to refine marketing strategies. Make data-driven decisions that maximize ROI and scale effectively.
- Partnerships & Collaborations: Identify and establish strategic partnerships with influencers, content creators, and platforms in the crypto and gaming spaces to drive growth and credibility.
- Content Strategy: Develop compelling, authentic content strategies that resonate with the target audience. Oversee the creation of marketing materials, ad campaigns, blogs, and more.
- Token and Ecosystem Promotion: Lead efforts to promote in-game token use, NFT drops, and blockchain integrations as key differentiators in the market.
Key Skills and Qualifications:
- Experience in Crypto iGaming: Minimum of 5+ years in marketing, with at least 2 years in a leadership role. Experience in crypto/blockchain, NFTs, iGaming, or a related tech industry is required.
- Team Leadership: Proven track record of building and managing successful marketing teams in a fast-paced startup environment
- .Visionary Leadership: Ability to see the big picture while also executing day-to-day tasks with precision and creativity.
- Community Builder: Strong experience in building and engaging online communities, particularly in the crypto space.
- Data-Driven: Deep understanding of digital marketing metrics, SEO, SEM, social media strategies, and performance marketing.
- Entrepreneurial Spirit: Startup mindset, capable of working with limited resources and adapting quickly to market changes.
- Strong Communication Skills: Excellent verbal and written communication abilities, with the capacity to convey complex ideas in a simple, engaging manner.
- Passion for Gaming and Crypto: A genuine enthusiasm for gaming, cryptocurrency, and blockchain technology is essential.
Whats on Offer:
- A highly competitive salary.
- A collaborative and innovative environment with a high-energy team
- Flexible working conditions (remote work, flexible hours)
- Opportunity to lead in a cutting-edge industry and shape the future of crypto gaming
