Home
London
Chief marketing officer
Interim Head of CRM

Interim Head of CRM

Michael Page Marketing

Posted 17 hours ago, valid for 18 days

London, Greater London EC1R 0WX

£300 - £330 per day

Part Time

In order to submit this application, a Reed account will be created for you. As such, in addition to applying for this job, you will be signed up to all Reed’s services as part of the process. By submitting this application, you agree to Reed’s Terms and Conditions and acknowledge that your personal data will be transferred to Reed and processed by them in accordance with their Privacy Policy.

Sonic Summary

The role of Interim Head of CRM & Loyalty involves leading the CRM and loyalty proposition for a leading hospitality brand in the UK.
Candidates should have demonstrable experience in CRM & Loyalty, ideally within a consumer-focused business, with previous team management experience.
The position requires overseeing the execution of loyalty programs and collaborating with multiple teams to align the CRM strategy with business objectives.
This is a 3-month interim contract, requiring 3 days a week in London, with a salary range of £300 - £330 a day PAYE.
Applicants should have a proven track record of developing and scaling CRM & loyalty programs, with knowledge of Bloomreach being preferable.

As Interim Head of CRM & Loyalty you will lead and deliver the CRM and loyalty proposition, program and plan and support in creating the best customer loyalty and retention.

Client Details

Leading hospitality brand in the UK, with HQ in London

Description

You will support the strategic development of the CRM strategy, with a focus on membership growth, engagement and improving marketing ROI
Oversee the execution of the loyalty program including points systems, rewards and incentives
Manage all agency partners and contracts relating to CRM & Loyalty
Reporting of KPIs to measure the effectiveness of loyalty & CRM initiatives
Define the CRM and loyalty roadmap
Collaborate with multiple teams across the business to ensure that the CRM strategy is aligned with broader business objectives
Lead a team of 2

Profile

Demonstrable experience in CRM & Loyalty, ideally in a consumer focused business (hospitality would be ideal)
Proven experience of leading, developing and scaling CRM & loyalty programmes
Knowledge and experience of Bloomreach would be preferable
Previous team management experience

Job Offer

3 month interim contract

3 days a week in London

Opportunity to join a leading hospitality brand

£300 - £330 a day PAYE

Apply now in a few quick clicks

Interim Head of CRM

Chief Commercial Officer

Head Of Marketing Travel Industry

Head of Marketing and Admissions Administrator