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Campaign Marketing Manager
- 12 week contract (FTC)
- Location - Holborn, London (Hybrid, 3 days in office)
- Salary - £50,000-£60,000
Our client's Marketing team is filled with high-energy, forward-thinking leaders that get excited by the challenges of growing a business.
As a Campaign Marketing Manager, you will execute in the year campaigns focused on incremental growth aligned to the strategy, input into future strategy, delivering against overall business, market share and equity objectives, and have autonomy in execution of role.
Key Responsibilities
- Delivers the strategy and the targeted campaigns upstream to increase leads
- Create strategic plans designed to improve conversion to MQL
- Track and report on activities across the full funnel and suggest optimisations regularly
- Line manage a marketing assistant
- Management of Hubspot partnership and super user capability in the system
- Collaborating with pipedrive IT/Business owners for seamless customer experience
- Carry out data analysis for segmentation and targeting of audiences
- Reporting of own and marketing assistants' activity
- Track budget and own spend for campaigns
- Partner with senior management, lead projects and cross functional teams in shaping a robust campaign channel strategy.
- Collaborate closely with the full marketing team and cross-functional teams (i.e. Bids, Sales) and lead on compelling content creation to deliver on shared objectives
- Develop and/or adapt Content and Digital assets centred around the client & anchored to the brand strategy.
- Responsible for the in the year testing and execution, strategic planning, briefing & deployment across the full channel mix.
- Develop and maintain strong relationships, ensuring ongoing alignment and engagement
- Monitor market, brand and competitor performance. Ensure a deep understanding of the key drivers behind our market evolution, share and sales performance, in order that ongoing recommendations can be made to the business.
What We Are Looking For
- Progressive marketing experience required including campaign and ABM for lead generation
- Experience working in b2b selling to housing associations or local authority strongly preferred.
- Able to work in an agile structure and influence senior managers in the business.
- A genuine team player with a real desire to constantly learn & share ideas with colleagues across multi-functional business teams.
- A strong grasp of strategic marketing is required, with experience of all the key disciplines.
- Excellent content writing ability
- Client & customer-oriented thinking
- Experienced marketing in a digital world, (i.e. social media, e-commerce, analytics, campaign manager) is required.
- Advertising / campaign development experience is required.
A desire and an ability to thrive in changing times & to be flexible to respond to changing business requirements in a complex environment is essential.
If you are interested in applying for this role, please submit your CV.
