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At IKAWA, we’re transforming the coffee industry with our world-leading precision sample roasters, trusted globally to deliver quality and consistency in sourcing, roasting, and education.
We’re a small, ambitious team looking for a Marketing Executive ready to make their mark - driving our brand, connecting with coffee professionals worldwide, and helping us share our story.
Please note: this role involves regular international travel at short notice, so candidates must have the unrestricted right to work in the UK and be able to travel globally without visa limitations (sponsorship not available).
The Role at a Glance:
Marketing Executive
£28,000 - £30,000 DOE
Lewisham, London HQ (Hybrid: 3 days onsite)
Full Time - Permanent
Start Date: September/October
Vision: Improve Coffee for Everyone.
Company: Internationally Loved Digital Coffee Brand. Since 2010. 70 + Countries. 10,000+ Users. 1,000,000 cups of coffee.
Your Background / Skills: Marketing. Email Marketing. Digital Marketing. SEO. Experienced with Social Media platforms and digital tools (Canva, Adobe, Figma).
About us:
We want to improve coffee for everyone, farm to cup.
We design and manufacture transformational, innovative systems to improve the quality and appreciation of coffee globally. Right now, that means two revolutionary coffee roasters for professional and home users.
Our plans go further than coffee roasters. For us, the bigger picture extends to coffee as a whole. Our vision is to improve the value chain for smallholder producers and benefit the global coffee industry and drinkers by improving quality and appreciation of excellent coffee.
Join us on our exciting journey and help us achieve our ambitious goals. Together, we can continue to improve coffee.
The Marketing Executive Opportunity:
This is a hands-on role with real scope for ownership, creativity, and career growth.
We’re looking for a proactive self-starter who’s excited to lead marketing initiatives, champion new ideas, and make a measurable impact. You’ll work side by side with our Head of Sales & Marketing, taking charge of day-to-day activities while shaping the bigger picture.
From crafting compelling campaigns to supporting the sales team with collateral, events, and aligned messaging, you’ll be at the heart of driving our commercial success.
Key Responsibilities:
• Plan, create and schedule content across Instagram, Facebook, LinkedIn, YouTube and X (Twitter)
• Monitor engagement, respond to comments, and manage influencer relationships
• Track campaign performance and report on metrics
• Maintain and update website content (CMS, blogs, product pages, case studies)
• Apply SEO and GEO best practices, create landing pages, and support launches
• Produce marketing and sales assets (brochures, pitch decks, product sheets, event materials)
• Align campaigns with sales goals and support lead generation activities
• Coordinate trade shows and international events
• Respond to customer enquiries via email and social channels, capturing feedback to shape messaging and FAQs
• Maintain project timelines, content calendars, and campaign reporting
• Manage invoicing, asset libraries, and marketing systems
• Liaise with design, product and logistics teams to keep projects on track
Who You Are:
• 1–3 years’ marketing experience
• Skilled in email marketing (Mailchimp, Klaviyo)
• Knowledge of digital marketing, SEO, and eCommerce
• Strong written and verbal communication
• Confident with social media, Canva, Adobe Suite, Figma, CMS
• Detail-oriented, organised, able to prioritise
• Proactive self-starter, collaborative, eager to learn
Nice to Have:
• Familiar with CRM/helpdesk tools (HubSpot, Zendesk)
• Interest in specialty coffee and the wider industry
• Experience with paid media (Meta, Google Ads, LinkedIn)
• Basic video editing or social-first video content skills
• Exposure to international or multilingual campaigns
• Understanding of B2B sales cycles or distributor models
Sounds like a good fit? Apply here for a fast-track path to our Hiring Team.
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