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NPD & Sales Development Manager

Reed Specialist Recruitment
Posted 3 days ago, valid for 11 hours
Location

London, Greater London W12 9AU, England

Salary

£55,000 - £70,000 per year

Contract type

Full Time

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Sonic Summary

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  • The NPD & Sales Development Manager position is located in West London and offers a salary range of £55,000 to £70,000, depending on experience, along with a package and travel opportunities.
  • The role involves driving innovation, shaping categories, and launching impactful products for a well-established wholesale company supplying to major retailers and foodservice sectors.
  • Candidates should have proven commercial experience in FMCG or wholesale, particularly with supermarket exposure, and a strong background in product development and sales growth.
  • Key responsibilities include building relationships with retailers, negotiating with suppliers, identifying new product opportunities, and overseeing the entire NPD process to ensure profitability and compliance.
  • The ideal candidate is a confident communicator, highly organized, and a natural relationship builder, ready to contribute to a fast-paced, customer-focused business.

NPD & Sales Development Manager

Location: West London

Salary: 55-70k (depending on experience) + package + travel involved

Drive innovation. Shape categories. Launch products that make an impact.

Join a well-established wholesale powerhouse supplying branded and own-label products to leading supermarkets, retail chains, foodservice, and production. We're on the hunt for an NPD & Sales Development Manager who can spot opportunities, build strong retailer and supplier relationships, and deliver commercially successful product launches nationwide.

What You'll Do:

  • Grow relationships - leverage existing contacts and win new listings with major retailers
  • Negotiate - You will be at the front of negotiation with new suppliers (experience dealing with manufacturers & suppliers abroad/ in Europe would be ideal!)
  • Lead innovation - take products from concept to supermarket shelves.
  • Spot trends & gaps - identify new product opportunities that excite customers.
  • Own the NPD process - ensure every launch is profitable and compliant.
  • Collaborate & deliver - work with technical, marketing, and supply chain teams to make launches seamless.
  • Drive performance - monitor results and keep improving.

What We're Looking For:

  • Proven commercial experience in FMCG or wholesale, with supermarket exposure.
  • Strong background in product development, category management, and sales growth.
  • A confident communicator with excellent presentation skills.
  • Highly organised, commercially savvy, and detail-focused.
  • A natural relationship builder across suppliers and retail customers.

This is your chance to shape NPD strategy in a fast-paced, customer-focused business. If you're proactive, results-driven, and ready to make an impact - we want to hear from you!

Please click apply, and I will be in touch with more details.

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By applying, a CV-Library account will be created for you. CV-Library's Terms & Conditions and Privacy Policy will apply.

SonicJobs' Terms & Conditions and Privacy Policy also apply.