Performance Marketing Manager

Performance Marketing Manager Location: Hybrid, East London (3 days office-based)Salary: £60,000-£80,000 + bonusType: Permanent, full-time

A fast-growing consumer brand in the food and lifestyle space is looking for a hands-on Performance Marketing Manager to take ownership of paid media strategy and execution across web and app.

You'll join a high-performing growth team and play a central role in scaling the brand globally. With a huge organic audience and strong in-house creative support, you'll have all the tools you need to run high-impact campaigns across Meta, TikTok, and emerging channels. This is a brilliant opportunity for someone who thrives in a fast-paced, data-driven environment and wants full autonomy over their work.

What you'll be doing:

• Leading performance strategy across Meta, TikTok, and other key paid channels

• Scaling paid acquisition globally, with a focus on CPA efficiency and LTV

• Running continuous experimentation across creative, targeting and bidding

• Managing campaign optimisation across both web and app (Google App Network, Apple Ads, Paid Search)

• Working cross-functionally with data, product, finance and creative teams

• Briefing creative teams based on performance insights

• Owning reporting, forecasting and channel performance reviews

What they're looking for:

• 5+ years' experience in paid acquisition, ideally in-house

• Proven track record scaling subscription or consumer app products

• Deep knowledge of paid social (Meta, TikTok) and other growth channels

• Hands-on experience running and optimising web + app campaigns

• Analytical mindset with strong data skills (Google Sheets, SQL, etc.)

• Comfortable working at pace and contributing to strategy and planning

Bonus points for:

• Experience with attribution tools like Appsflyer

• Familiarity with marketing APIs and automation

• Creative copywriting skills and performance-focused creative briefing