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3-PMM/RVFPerformance Marketing ManagerPermanentASAP startHybridUp to £70k
About the Client:
This is a fantastic opportunity to join a dynamic and fast-growing festival promoter overseeing a portfolio of UK and European music festivals. With a passion for live experiences and a commitment to innovation, our client deliver unforgettable events that bring people together. They are seeking a Performance Marketing Manager to join their innovative team.
About the role:
This fantastic Performance Marketing Manager role will drive performance through paid media strategies and community engagement initiatives. Responsibilities will include (but are not limited to):
- Paid media strategy and execution - leading the planning, execution and optimisation of paid media campaigns across various platforms to maximise ticket sales and fan engagement
- Collaboration with the marketing and social teams to integrate organic and community-driven strategies into the paid media plan, ensuring consistency across all channels
- Leveraging influencers, fan communities, and content marketing to support paid media campaigns and boost organic engagement, focusing on engaging festival-goers before, during, and after the event
- Adapting campaign strategies based on real-time shifts in data ticket sales, festival line-up changes, and fan feedback
- Leading the evolution and integration of the marketing tech stack
- Implementing marketing automation solutions
- Delivering insights on campaign performance, optimisations, and critical trends to internal stakeholders, focusing on driving revenue growth and fan engagement
The successful Performance Marketing Manager candidate will have:
- Experience in the music, live events, or festival industry (this is preferred)
- Proven expertise in performance marketing with a focus on ticket sales, fan engagement, and real-time campaign optimisation
- Strong knowledge of paid media platforms and experience with festival seasonality and campaign phasing
- Expertise in marketing technology stack management and automation solutions, including CRM, ad platforms, and analytics
- Excellent analytical skills, with the ability to translate data into actionable insights that drive revenue and engagement
- Strong project management skills, capable of managing multiple campaigns during festival peaks
- Self-motivated and innovative
- High level of initiative and desire to develop
Additional information:
- Hybrid working (3 days in the office, 2 at home)
- Competitive benefits, including private health and dental cover, enhanced maternity cover, and additional annual leave allowance for years of service
- On-site attendance at large-scale festivals and events
If this dynamic Performance Marketing Manager role appeals to you, please apply today!
