Regional Sales Manager

Job Title: Regional Sales Manager - Furniture Industry (B2C, Sales Agents)Location: South EastDepartment: SalesReports To: Sales DirectorEmployment Type: Full-Time, PermanentJob Summary:The Regional Sales Manager (B2C) is responsible for overseeing and driving consumer furniture sales within a defined territory by managing a network of sales agents. The role focuses on optimising regional performance, ensuring high standards of customer engagement, and supporting agents to achieve sales growth through direct-to-consumer interactions.Key Responsibilities:Agent Management:Recruit, onboard, and manage a network of independent sales agents, ensuring they are aligned with brand standards and sales objectives.Sales Growth:Set and monitor sales targets for agents, analyse sales performance, and implement strategies to drive consumer sales across the region.Coaching & Support:Provide regular training, product updates, and coaching to sales agents to enhance their selling skills, product knowledge, and customer engagement capabilities.Customer Experience Oversight:Ensure agents deliver an exceptional and consistent customer experience in line with the company's B2C brand values.Territory Planning:Identify high-potential geographic areas and consumer segments, and strategically allocate agent resources to maximise coverage and effectiveness.Reporting & Insights:Track regional sales performance, gather consumer and market feedback, and report regularly to senior leadership with actionable insights.Campaign Execution:Support marketing-led initiatives, product launches, and promotional campaigns, ensuring agents are equipped and engaged.Compliance & Brand Representation:Ensure all sales activity complies with legal requirements and that agents maintain professional conduct and consistent brand presentation.Qualifications & Experience:

• Minimum 5 years of sales experience in B2C furniture, home décor, or lifestyle products, including 2+ years managing field-based or sales agents.
• Demonstrated success in achieving or exceeding regional sales targets and building effective sales teams.
• Experience with agent recruitment, onboarding, and performance management.
• Proficiency with CRM systems, territory planning tools, and basic sales reporting.
• Excellent interpersonal, leadership, and communication skills.
• Full driving licence and willingness to travel extensively within the assigned region.

Key Competencies:

• Agent Relationship Management
• Sales Strategy & Execution
• Customer-Focused Leadership
• Territory & Resource Planning
• Coaching & Development
• Commercial Awareness
• Communication & Reporting

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