Sales & Marketing Manager

Background to the role

An exciting career opportunity for someone to make this new role their own in the sales and marketing team at a world-renowned concert hall in London. The department currently includes the Head of Sales & Marketing, Digital Marketing Co-Ordinator, two Deputy Sales Managers, a Box Office Assistant and seasonal Box Office casuals. This new role reports to the Head of Sales & Marketing, and has been created to redevelop our sales function, make use of the technology available to us including our ticketing system (currently Spektrix) and to grow audiences and revenue. The Sales & Marketing Manager leads the sales team (managing two Deputy Sales Managers, a Box Office Assistant and seasonal casuals), works with a varied customer and client base and can take responsibility for some significant projects.

The priorities for the role are:

• Collaborating on the evolution of our sales function (seeking out new sales channels, refining our hours of operation, engaging new partnerships to better understand and communicate with our audiences)

• Exploiting opportunities from our ticketing system

• Streamlining the process of working with ticket agents and maximizing sales

• Fulfilling our revenue management processes

• Leading and developing the sales team

The role would suit an analytical and data-driven self-starter with at least three years of experience in a similar environment. They should be comfortable achieving sales targets through campaign planning and analysis, a very confident user of event ticketing systems, and used to researching and adopting new technology and systems.

Key Responsibilities

Sales

• Identify new revenue streams (e.g., tourism partnerships). Work with the Head of Sales & Marketing to fully utilise opportunities provided by our ticketing system for ticket allocations, priority booking windows, seat holds and real-time sales reporting, and to identify new partnerships to better understand and communicate with our audiences). Optimise use of our customer engagement tools for ticketing, phones and live chat. Manage relationships with external ticket agents to streamline allocations and maximise commission efficiency. Fulfil our revenue management strategy (priority booking, phased seating, dynamic pricing). Oversee day-to-day sales operations, including event reconciliations, event-building, allocations, staff rota and holiday/sickness cover.

Team Management

• Lead, mentor and motivate the sales team. Conduct regular performance reviews and implement targeted training programmes. Support a culture of accountability, innovation and collaboration across the sales team.

Marketing

• Deliver 20–30 annual marketing campaigns for Cadogan Hall-produced events under the guidance of the Head of Sales & Marketing, ensuring alignment with brand values. Oversee production of quarterly brochures and seasonal programming guides. Support CRM strategy development to enhance customer retention and lifetime value. Provide marketing guidance for F&B initiatives (e.g. pre-concert dining packages). All team members assist with promoter enquiries: signing off marketing materials, providing sales and marketing insights, and responding to requests for in-house marketing services.

Audience Development

• Spearhead campaigns to grow group bookings (e.g. corporate, education, tourism sectors). Redevelop our membership scheme to grow numbers and improve retention. Enhance provisions for disabled patrons, including tailored marketing and booking processes. Launch and promote a new under-30s scheme to attract younger audiences.

Person Specification: Essential Skills & Experience

• Minimum 3 years’ experience in a senior sales/marketing role, preferably within live entertainment, hospitality or tourism. Proven track record of meeting/exceeding sales targets in a fast-paced environment. Expert proficiency in ticketing systems (Spektrix preferred) and CRM platforms. Strong analytical skills with experience in data-driven decision-making (e.g. pricing strategies, audience segmentation). Exceptional management skills, with experience managing hybrid teams (full-time, part-time and casual staff). Demonstrated ability to negotiate partnerships and manage external stakeholders. Excellent written/verbal communication skills, with the ability to tailor messaging for diverse audiences.

Desirable Attributes

• Experience in the arts/culture sector, with an understanding of programming diversity (classical to contemporary). Familiarity with AI-driven marketing tools or chatbots for customer engagement. Knowledge of accessibility standards and inclusive marketing practices.

Character Traits

• Resilient & Adaptable: you thrive under pressure, embrace change and pivots strategies in response to market shifts.
• Visionary Thinker: You balance creativity with commercial acumen to identify untapped opportunities.
• Diplomatic Communicator: You build trust with stakeholders ranging from casual staff to corporate partners.
• Detail-Oriented: You maintain accuracy across complex workflows (e.g., event reconciliations, dynamic pricing models).
• Passionate Advocate: You champion Cadogan Hall’s artistic mission while driving sustainable revenue growth.