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- Co-develop and implement brand strategy and brand positioning and evaluate effectiveness.
- Set up marketing plans to achieve brand and commercial goals.
- Development, implementation, and analysis of annual brand plan & communication strategies (ATL & BTL campaigns, Media).
- Co-development, implementation, and analysis of NPD launches, working cross-functionally with R&D and internal operations teams to ensure delivery of new products on time in full.
- Work closely with Category management, Shopper, and Sales teams to deliver strong consumer-centric propositions and through-the-line communications.
- Be a key member of the cross-functional Country Business Team (CBT) and Marketing & Sales Team responsible for delivery of the commercial targets.
- Support Shopper Marketing & Sales teams with necessary market, brand, and product information.
- Analyse market and consumer information to give clear recommendations to fuel future brand growth, e.g., spontaneous awareness, relevance, meaning, portfolio, pricing, and communications.
- Manage marketing budgets within guidelines.
- Benchmark and understand competitor & market best practices.
- +7 years (leading) FMCG marketing, with a focus on brand management including both communications, portfolio management & innovation development and launches.
- Project management & cross-functional team working.
- Proven experience in ATL and BTL communication development & implementation, including digital and social campaigns as well as Media planning.
- Proven track record in launching and executing NPD in market, delivering sales growth and incremental penetration.
- Market knowledge/track record in the FMCG environment in the UK (and Ireland).
- Strong planning and prioritisation skills.
- Apply business insights and knowhow.
- Strong communication skills.
- Identify business driver and set into action.
- Project-management, Manage complexity.
- Strategic thinker, strong executer and creative solver.
- Customer/consumer focused.
- Action oriented and able to influence others through clear and concise communication.
- Highly self-motivated, resilient and agile.
- Profound working experience in the UK market.
- Brand Management and development.
- Communication and Media Management.
- Briefing and managing external agencies, including negotiation & budget control (media agency & social agencies focus).
- Insights collection, analysis and bring results into action.
- Commercialize proposition together with Sales, Category Management, and Shopper Team.
- Budget planning & management skills.
- Experienced in working with major FMCG brands.
