- Own and lead paid acquisition strategies across channels: Google Ads (where possible), native, programmatic, display, pop-under, push, and Telegram/crypto-focused media buying
- Identify and scale high-performing campaigns targeting crypto-native gambling audiences
- Manage six-figure+ monthly ad budgets with a laser focus on CPA, ROAS, and LTV
- Work closely with creative, landing page, and funnel optimisation teams to iterate quickly and drive conversions
- Build and manage relationships with networks, affiliates, and third-party ad tech vendors
- Run competitor research, market analysis, and campaign benchmarking
- Track, analyse, and report on performance KPIs using visualisation platforms
- Stay on top of trends in crypto, iGaming, ad fraud, and emerging acquisition channels (especially in Web3)
- Extensive experience in performance marketing, with experience in crypto, gambling, or high-risk verticals
- Deep understanding of paid media buying in both Web2 and Web3 ecosystems
- Proven track record of scaling paid campaigns profitably
- Experience with native ad platforms (e.g., Taboola, Outbrain, other), programmatic, and crypto-specific channels (e.g., Coinzilla, Bitmedia)
- Familiarity with compliance, ad cloaking, GEO targeting, and ad account risk mitigation in gambling verticals
- Advanced analytics skills and experience working with conversion tracking, postback URLs, and affiliate platforms
- Entrepreneurial mindset — comfortable working in fast-paced, performance-driven environments
- Experience working directly with or promoting crypto casinos / betting platforms
- Understanding of on-chain analytics, wallets, and DeFi user behaviour
- Strong network in the crypto and gambling ad space
- Competitive compensation + performance-based bonuses
- Full ownership of your growth channel(s)
- Opportunity to shape a growing team and scale acquisition globally
- Freedom to test, fail, and scale fast — backed by a team that knows how to win