Director of Marketing Effectiveness

DIRECTOR OF EFFECTIVENESS

UP TO £90,000-100,000 + BENEFITS

LONDON

THE COMPANY

As a Director of Marketing Effectiveness in this company, you will be working with massive household brand names in a broad range of industries. This company are at the forefront of Marketing Effectiveness using the most advanced techniques across MMM, Econometrics, ML, and AI. This role will involve owning a P&L within the company whilst managing a large team.

THE ROLE

As a Director of Marketing Effectiveness you will be doing the following;

• Developing and maintaining client relationships owning a £multi-million P&L
• Mentoring Analysts from Junior to Principal level around econometric/MMM methods to analyse marketing effectiveness
• Managing the team who build technical models from scratch (less so for the more senior roles, gradually moving to hands-off)
• Working closely with stakeholders across the business including the systems team who specialise in software development
• Embedding MMM and Econometric learnings into tangible outcomes for clients

YOUR SKILLS AND EXPERIENCE

The successful Director of Marketing Effectiveness will have the following skills and experience:

• Experience leading teams in the MMM/Econometrics space, with proven experience owning client relationships
• Experience owning a P&L of £1m+ would help this person hit the ground running in the role
• Experience working with tools used for MMM/Econometrics such as Eviews/R in the past
• Strong understanding around marketing effectiveness
• God communication and stakeholder skills

THE BENEFITS

The successful Director of Marketing Effectiveness will receive a salary between £90,000 to £100,000 and an extensive benefits package.

HOW TO APPLY:

Please register your interest by sending your CV to Dylan Butcher via the Apply link on this page.