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We are seeking a highly experienced Senior Business Development & Marketing Manager to join our Business Development and Marketing team, supporting our Birmingham office, the Employment, Pensions, Immigration and Compliance team, "EPIC" team, and our Real Estate team.
This is a strategically significant role, ideal for a commercially astute professional with a proven track record of shaping and delivering impactful business development and marketing programmes within a global professional services environment. The successful candidate will play a pivotal role in driving growth by identifying opportunities, influencing key stakeholders, and aligning BD and marketing initiatives with the firm’s broader strategic objectives.
You will be responsible for designing and executing business development strategies that enhance market positioning, strengthen client relationships, and support revenue generation. This includes introducing account planning and engaging with the firm-wide key client and industry sector programmes.
Working closely with a group of highly engaged stakeholders, you will be supported by a Business Development Executive and collaborate with colleagues across Digital Marketing, Events, Communications, Bids, and International Business Development. You will also work with our international teams to promote the European network and ensure alignment with global priorities.
What You'll Do:
Business Development strategy:
- Strategic BD support on the development of the practice strategy and sub-group business plans.
- Execution and communication of the strategy to the wider firm and the market.
Client relationship management and targeting:
- Client account planning and relationship management.
- Client research and targeting.
- Development of value propositions for clients and targets.
- Cross-selling within existing clients.
- Relationship development with intermediaries and overseas law firms.
Campaign development and delivery:
- Market research and horizon scanning to identify thought leadership and BD campaign opportunities.
- Campaign development and delivery to achieve high BD activity for the practice and increase its profile in the market.
- Project-management of the full cycle of practice campaigns providing insight into ROI and performance.
Marketing activities and infrastructure:
- Delivery of marketing activities and proficient use of marketing systems and processes for effective client outreach.
- Creation, maintenance and distribution of the group's marketing collateral including brochures, intranet and website pages, social media posts, client alerts and practice newsletters.
- Development of a reliable process and infrastructure in relation to the group's marketing activities, such as contact mailing lists, credentials database and the local use of the firm's CRM system.
Co-ordination:
- Cross-practice relationship-building and collaboration with international teams to identify key opportunities for involvement.
- Supervision of the event planning to ensure BD ROI is tracked and opportunities identified and followed up.
- Co-ordinate delivery of the group's RFPs, pitches, directories and award submissions.
- Coordinate marketing activities in collaboration with international teams to deliver marketing collateral, ensuring it is on message and within brand guidelines
Business Development skills development and training:
- Strategic advice and ongoing development of lawyers’ BD knowledge and skills.
- Business Development training for teams and individuals.
What We're Looking For:
- Degree educated
- At least 5 years’ experience of working in a BD and/or marketing managerial role within a professional services environment (ideally within a law firm)
- Experience within Employment and Real Estate
- Excellent relationship building skills and experience
- Strong verbal and written communication skills
- Strong digital skills and understanding of digital and social media channels
- A collaborative, strong team player approach
- Exceptional project management skills, with the ability to prioritise tasks
- Strong stakeholder management experience
