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The client is seeking an experienced Marketing Automation & CRM Specialist to take ownership of the marketing automation platform and CRM integration. You will optimise workflows, improve data integrity, and deliver targeted campaigns that drive engagement and revenue.
Client Details
A professional services business in London who are looking for a CRM, marketing automation expert
Description
- Own day-to-day operations of Marketo and optimise workflows.
- Manage lead lifecycle, scoring, and alerts to support revenue goals.
- Collaborate with Operations to ensure Salesforce-Marketo data integrity.
- Implement A/B testing and campaign optimisation strategies.
- Support Account-Based Marketing pilots and personalised campaigns.
- Provide regular reporting and actionable insights to stakeholders.
- Own the lead management process within marketo & salesforce
Profile
- Proficient in Marketo and Salesforce.
- Strong analytical skills and ability to interpret campaign data.
- Experience with segmentation and dynamic content.
- Excellent communication and stakeholder management skills.
- Experience in building customer journey workflows
- Experience in Account Based Marketing
Job Offer
Salary up to 55k-60k
6 month role
Reporting into the Head of Marketing
Hybrid working - 3 days a week in the office
ASAP start
