Director of Marketing Uk & I

Director of Marketing, Uk & I

Office Location: London Cheapside

At Hays, we believe in being long-term partners with our people as well as our customers. Together, we will work for your tomorrow, and the possibilities are endless.

Role Objectives:

This pivotal role as Director of Marketing Uk& I for Hays, a leading Global Recruitment business, will lead performance marketing, strengthen brand awareness, and engage key customers-both clients and candidates-across the UK & Ireland, ensuring measurable business impact and directly contributing to growth.

Key Result Areas:

Drive ROI-Focused Performance Marketing

• Develop and execute data-driven strategies that deliver measurable outcomes across lead generation, conversion, and pipeline growth-for both client and candidate acquisition. * Achieve year-on-year improvements in key performance metrics such as cost-per-acquisition (CPA), marketing-attributed revenue, and customer (client and candidate) retention. * Collaborate with central and local teams to optimize campaigns across digital and traditional channels, leveraging analytics and insights to maximize ROI. * Lead a dedicated performance marketing function, ensuring alignment with commercial objectives and excellence in execution.

Strengthening Customer Engagement & Revenue Impact

• Design and implement targeted, insight-led campaigns to deepen relationships with key customers, including enterprise clients and high-value candidates.
• Align marketing initiatives with sales goals to increase customer acquisition, retention, and revenue contribution in priority sectors.
• Measure success using engagement metrics such as client satisfaction scores, candidate NPS, upsell and reactivation rates, and repeat business growth.
• Oversee teams responsible for customer strategy and engagement channels, ensuring a cohesive approach to nurturing both audiences.

Build Brand Awareness with a Focus on Market Share

• Lead initiatives to enhance brand equity and visibility across the UK & Ireland, aiming to grow market share in key markets.
• Execute localized brand-building campaigns aligned with global strategies, while leveraging regional insights to maximize resonance.
• Monitor and improve brand performance metrics, including unaided brand recall, share of voice, and Net Promoter Scores (NPS) across both client and candidate segments.

Provide Strategic Leadership

• Collaborate with global and regional stakeholders to align marketing efforts with Hays' broader business objectives.
• Lead and develop a high-performing, cross-functional marketing team spanning performance, customer strategy, engagement, and creativity.
• Foster a culture of innovation, accountability, and collaboration, setting and achieving ambitious KPIs for regional marketing performance.
• Continuously evaluate team structure, capabilities, and tools to ensure agility and effectiveness in a competitive market.
• Build and maintain strong relationships with internal and external stakeholders to ensure that marketing is integrated with commercial and operational priorities.
• Work closely with sales, operational, and executive leadership teams to align objectives and report on marketing's contribution to business success.

Knowledge, qualifications and experience

• Exceptional influencing skills and able to provide credible challenge at all levels of an organisation, up to and including Ex-co level stakeholders
• Proven track record of acting as a trusted advisor to senior stakeholders
• A track record of being able to challenge the existing thinking and approaches where appropriate, driving colleague and commercial improvements through prioritised and pragmatic solutions
• Able to deliver in a fast paced, complex environment, communicating clearly and openly to win support
• Ability to think strategically allied with a practical approach to execution and creative flair
• Clear sense of ownership. Able to follow through tenaciously to resolve issues and drive change
• Experience in transforming or scaling marketing functions in complex organisations
• A commercial mindset, with the ability to connect marketing activity to fee growth and revenue outcomes
• Comfort in fast-paced, results-driven environments with shifting priorities

In addition the Hays Group offers

• Competitive compensation and reward package* Stimulating and rewarding work at a time of significant organisational change.* An inclusive culture built on rewarding success and the opportunity to influence your future career path.* Flexible hybrid working patterns.* Broad range of employee wellbeing initiatives and benefits* Community of internal support networks* Paid volunteering day for all employees under our Working for Your Tomorrow Initiative

Life at Hays presents the opportunity for growth, varied career paths, exciting challenges and a culture of inclusion that celebrates diversity. As a committed Disability Confident employer, if you're thinking of a new tomorrow for your career, whatever your background, let's work together to create it!

At Hays, we share a passion for creating a culture of opportunities for our people to flourish and succeed, whatever your background. We know that diversity of perspective and an inclusive approach, which encourages those experiences and views to be heard, is great for business and therefore your career.

At Hays, we share a passion for creating a culture where there are opportunities for our people to flourish and succeed, whatever your background. We know that diversity of perspective and an inclusive approach, which encourages those experiences and views to be heard, is great for business and therefore your career with us.