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Fantastic opportunity for a Head of Digital Marketing To join a disruptor in the prize competition space
Client Details
Prize competition in a unique way.
Description
- Define and execute the brand positioning in the UK, ensuring strong local relevance while aligning with global brand guidelines.
- Develop and lead an influencer marketing program, identifying high-impact influencers, financial thought leaders, and local personalities who align with our brand values.
- Identify, plan, and execute strategic offline marketing initiatives, including sponsorships, brand activations, and experiential campaigns that strengthen presence in the UK.
- Oversee the execution of a high-impact social media strategy, ensuring they dominate conversations across relevant social platforms (Instagram, Facebook, TikTok, X, YouTube).
- Track brand awareness, engagement, and campaign effectiveness, ensuring optimisation and ROI-driven decision-making.
Profile
- Experience in marketing, with 4 years in leadership managing a team ideally from a high-octane start-up environment in the retail sector.
- Deep expertise in positioning, brand activations, and offline marketing-you know how to create impact beyond digital performance campaigns.
- Strong understanding of UK consumer behaviour, market trends, and media landscape, including a pulse on UK's retail sector.
- Experience managing agency relationships, from creative production to influencer collaborations.
- Data-driven mindset, with experience in tracking campaign performance, optimising budgets, and driving ROI.
Job Offer
Competitive salary and package
