Head of eCommerce and Digital

An established organisation within the retail sector, renowned for its commitment to quality and innovation, is seeking a highly skilled Head of Ecommerce and Digital to lead their next phase of online growth. This is a crucial role responsible for the complete digital strategy, with a focus on achieving ambitious growth targets and significantly enhancing their online presence.

About the Role:

The Head of Ecommerce and Digital will be pivotal in implementing a comprehensive 360-degree strategy to accelerate online growth. This individual will hold full P&L responsibility for Ecommerce, Digital Marketing, and CRM, and will be accountable for driving revenue growth, profitability, and customer lifetime value. A strong emphasis will be placed on optimising Return on Ad Spend (ROAS), enhancing Customer Relationship Management (CRM), improving User Experience (UX), and maximising Conversion rates.

Key Responsibilities:

• Define and execute the end-to-end digital strategy to achieve substantial online growth.
• Manage the full P&L for Ecommerce, Digital Marketing, and CRM.
• Develop and implement strategies to drive revenue growth, profitability, and customer lifetime value.
• Lead demand and customer behaviour forecasting to inform strategic decisions.
• Manage budgets effectively and optimise revenue generation during a period of significant growth.
• Align the digital strategy closely with customer behaviour, trading patterns, and stock management.
• Embed a data-driven, 'customer-first’ approach across all digital activities.
• Lead the development and execution of the website and broader digital roadmap.
• Oversee performance marketing activities, managing paid media channels, agencies, and marketing expenditure to drive customer acquisition.
• Fully own lifecycle marketing, customer segmentation, and CRM initiatives to enhance customer retention and Lifetime Value (LTV).
• Collaborate with relevant teams to develop and implement an international online growth strategy.
• Manage the localisation of online platforms, including content, visuals, product presentation, and payment processing where required.
• Work collaboratively to promote data-driven decision-making, improve tracking, reporting, and insights generation.
• Proactively explore and adopt new technologies to enhance customer engagement and drive innovation.
• Develop accurate business forecasts and be fully accountable for all relevant Key Performance Indicators (KPIs).
• Effectively utilise analytics and data to build detailed customer profiles and enhance the overall customer experience.
• Partner with the Website Development team to continuously develop and improve website functionality and user experience.

Skills and Experience:

• Significant and demonstrable experience in successfully growing an online ecommerce business within the retail sector.
• Strong expertise in ROAS, CRM, UX, and Conversion optimisation, with a proven ability to implement successful business-wide strategies.
• Exceptional analytical skills and proficiency with Google Analytics and other similar analytical tools.
• A practical understanding of Artificial Intelligence, its available tools, and its potential to enhance online businesses.
• Excellent organisational skills are crucial for managing complex ecommerce operations.

This is an exceptional opportunity for a driven and experienced ecommerce leader to make a significant impact on a well-regarded organisation poised for further online success. If you possess the skills and experience detailed above and are seeking a challenging and rewarding role, we encourage you to apply.

Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the? very best with their job search.?