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Digital marketing manager
Senior CRM & Digital Marketing Manager

Senior CRM & Digital Marketing Manager

Harnham - Data & Analytics Recruitment

Posted a month ago, valid for a month

London, Greater London EC1R 0WX

Full Time

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Sonic Summary

The Senior Digital Marketing Manager position is a hybrid role based in London, requiring attendance in the office twice a week.
The salary for this role is up to £70,000 per year.
Candidates must have proven experience in both Performance Marketing and CRM, along with the ability to lead a team of at least 1-2 direct reports.
The position involves strategic oversight of digital marketing efforts, including CRM and performance activities, while also monitoring the MarTech stack.
This company, one of the UK's major train operating firms, is committed to modernizing its services and offers a significant opportunity to impact marketing strategy.

SENIOR DIGITAL MARKETING MANAGER

HYBRID - LONDON - 2X A WEEK

SALARY UP TO £70,000

*Please note, this company is unable to offer sponsorship and you must be a UK resident to apply*

THE COMPANY

This company is one of the UK's major train operating companies, this organisation provides vital rail services across the South of England. Operating both commuter and longer-distance routes, they serve millions of passengers each year and play a key role in regional connectivity and economic activity. Committed to reliability, sustainability, and customer experience, the company is continuously investing in modernising its services, infrastructure, and technology.

THE ROLE

As a Senior Digital Marketing Manager, you can expect to be involved in the following:

You'll lead a team of 5 covering CRM, paid digital, social, and content, and work closely with the brand & campaigns team.
It's a strategic position with some hands-on work in the paid world.
You will orchestrate CRM and digital activity so the two can work together.
Monitor the MarTech stack (currently SFMC + Tealium) and see what could be improved

REQUIREMENTS

Proven experience across both Performance Marketing and CRM.
Comfortable with data and turning it into actionable strategy.
Confident leading a team (minimum 1-2 direct reports).
Industry background flexible
No need to be an SFMC expert, but you should know your way around MarTech conversations.

WHY WORK HERE?

Lead a high-visibility marketing function in a brand with reach and resources.
Real opportunity to make an impact - align CRM and performance, upgrade digital, shape strategy.

Apply now in a few quick clicks

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