Senior CRM and Digital Marketing Manager

Senior CRM & Digital Marketing ManagerLocation: London(2 days per week in office, including Thursdays)Salary: £60,000-£70,000

A well-known UK brand is looking for a Senior CRM & Digital Marketing Manager to take ownership of integrating CRM and digital performance marketing. This newly created role blends strategic leadership with some hands-on involvement in paid media, ensuring campaigns are coordinated, data-driven, and deliver measurable results.

The Role

• Lead and coordinate CRM and digital marketing across multiple channels

• Manage a team including CRM Manager, CRM Executive, Digital Marketing Specialist, Social Media & Content Manager, and Content Executive

• Develop a joined-up performance marketing strategy, making full use of 3rd party data

• Oversee paid campaigns with external agency partners

• Work closely with brand and campaign teams to ensure alignment

• Provide input into martech strategy (currently SFMC & Tealium, with potential changes ahead)

About You

• Strong performance marketing experience, comfortable with data-led decision making

• Proven leadership skills (managing at least 1-2 people)

• Industry background flexible - fast-paced, data-driven sectors like retail preferred

• CRM experience is an advantage, but performance expertise is key

What's on Offer

• Up to £70,000

• Hybrid working - 2 days in the office per week (Thursdays mandatory)

• Opportunity to shape and drive a newly created, high-impact role

Interview Process

1. Initial screening interview

2. In-person interview with senior marketing leadership

3. In-person presentation

Find out more and apply via the link below !!!